Do you “Care to Share?”

The great Walt Disney was once quoted as saying “Do what you do so well that they will want to see it again and bring their friends.” A quality dental practice always strives to provide great patient care to their exisiting patient base while also utilizing methods to attract new patients as well. The truth is that a great website, well-maintained social media sites and a coupon in the local paper are only part of the total new patient recruitment picture.
As we travel around the country visiting offices and presenting our “Love Dentistry” seminars, we are always asked to share some creative ways that we feel are important to attracting new patients. Our first response is always that the best marketing for your office comes from the patients that you have already built a relationship with! That’s right – your patients have already built a rapport with you and are always happy to say great things about your office. The problem that we find with many practices is that they don’t ask the most important question of all to those patients…
“The greatest compliment that we can receive from you
is the referral of your family and friends for their dental needs.
Do you know of anyone that would enjoy the same quality of dental care
that we provide to you at every visit?”
More often than not, the answer will be a resounding YES! It is vitally important that you take the initative to help build the relationship at that moment. This is where we feel a professionally crafted “Care to Share” card is the most important piece of the puzzle.

On last week’s webinar, Steve Vargo brought up how a simple “Care to Share” card could change your practice around. We have received so many calls and emails about this that we wanted to give you an update on some important information!

You need to be using a CARE TO SHARE card if you are not doing so as of yet! Warning – there are some boring generic “Care to Share” cards available out there that don’t really work well. For best results, you absolutely need a card that attracts attention! Our “Million Dollar Bills” are the best for this purpose because no one EVER throws them away. And they are great conversation pieces when you show someone that you want to help their smile feel like a million dollars just like yours!

Here is our suggested message on the back of the Million Dollar Bill (you can easily customize yours):

CARE TO SHARE a Million Dollar Smile?
Refer your family and friends and YOU will receive a $25 gift card!
THEY will receive a free initial exam and cleaning!

Dr. Spencer Davis
324 Main Street
Reisterstown, MD 21136

Be sure to have your family and friends mention this “Million Dollar Bill Smile” offer when they call!
Expires ________________

We can do all of the work for you and have your Care to Share cards shipped right to your door!!! We have the Million Dollar Bills ready to go! To see what the front of the Million Dollar Bill looks like, click HERE! We can help you personalize the backs of the bills to reflect your VERY OWN “Care to Share” Million Dollar Bill program. Please give our office a call at 1-888-88-MADOW and help say “thank you” to one of the most important parts of your practice – your patients and their family and friends!

Note: these are brand new, therefore we do not yet have the actual graphic of the “Care to Share” bills on our website. You must call to give us your personalized information and we do the rest! It will only take about a minute or so!

These “Care to Share” cards are going to go REALLY quickly due to the demand and we only have a limited numbers of bills right now. If you are interested in getting your very own personalized Madow “Care to Share” Million Dollar Bills, we urge you to call our office today and get it going. Remember, we are now doing everything possible to help you make 2012 your best year EVER! But YOU need to take action. Call right now! 1-888-88-MADOW.

Are Any of These Your Goals?

We have been helping dentists and team members for over 22 years. Because of this we have a lot of interaction with great offices, many of which are in our Madow Powerhouse!

Recently, Dr. Tom Hadley of Nashville, TN shared some of his goals for 2012 with us. We thought they were really unique and wanted to share them with you (with Tom’s permission).

So here they are… please enjoy reading them and hopefully they will be an inspiration to you and your practice! (our comments are bolded)

Hey y’all (remember he’s from Nashville!)

We finished the year on Friday with a four hour team meeting that focused on what we did wrong in 2011 (we know what we did right) and what we are going to change for the better in 2012 with the end goal of 25% growth and a trip to TBSE.  Here’s how it’s gonna go down:

We’re going to give a lot more high fives.  The elevated hand slap has always been my thing but I’m taking it to a whole new level.  I’m also dropping the nice shoes and going with canvas Converse from now on. (we like the Converse look, with the high fives, his office sounds like the NBA)

25% growth in production (boom!!), 50 implants, 25 ortho cases, 12 full mouth veneer cases, 1 whitening per day.  We’re also going to get started on adding a pedo practice but that’s a big undertaking so it might not get done until 2013 but we’ll have the ball in motion this year.  (gotta give this guy credit, this is good stuff!)

We’re ripping out the front desk and putting in a coffee shop… I’m not kidding.  Instead of a receptionist it’s gonna be a barista who checks you in and she’ll make you a coffee drink or a smoothie.  (do you think the community will be talking about this?)  We’ll also serve my beer.  Yes, it will be set up just like a bar with a TV up in the corner. (we are not commenting on the beer!)

We are doing a big Nashville Bridal show on Sunday and it’s gonna take the whole office to pull this off. (he told us that he got tons of prospective patients from this!)

Thomas Hadley DDS
Pleasant View and East Side Smiles

Well Tom, congrats on coming up with these goals. Let us know how they pan out!

How about you? Do you have any goals to share with us? We would love to hear!

One more thing: our Madow Powerhouse is entering it’s third year and our group of offices is incredible. Want to grow with our Powerhouse offices? Want 2012 to be your best year EVER? Give us a call today and we’ll get you in.  Please, please, please do not be left out of the Madow Powerhouse.  Call 1-888-88-MADOW.

Resolution # 1 – Collect What You Are Owed

The plumber doesn’t work for free, and neither does the grocer. No one wants to work for free. So why should you?

Patients who owe you money are ripping you off plain and simple. You work hard – it’s time to collect what you are owed!

Our famous CMR # 207 “Statement Of Delinquency” form was developed over twenty-five years ago and continues to work well today? Why?

When you see the form, you will know. The wording is serious, and the two part “NCR” type paper shows the deadbeat patient that you mean business.

For some patients, phone calls, “friendly reminders” and a computer print-out just doesn’t cut it. Over 30,000 dentists and other professionals have collected over FIFTY MILLION DOLLARS with this little “magic form.”

Will it work for you? YES! If these forms don’t pay for themselves after you send them out, just send them back for a full refund.

So how about it? Do you want to be paid for your hard work or let a few undeserving people rip you off?

To order, just call 1-888-88-MADOW or click here. For the full effect, don’t forget the matching envelopes!

Talk to you soon – and Happy New Year!

Satisfy Your Hygienist (And Your Accountant!)

There is not much doubt that the Cavitron Plus ultrasonic scaler is the best on the market. As you update or grow your practice it is one of those “must-have” pieces of equipment.

And its also true that your accountant has probably told you that as the year comes to a close, NOW is the time to but any equipment you need to maximize your tax savings.

That’s why our “M”-azing M Club has gotten together an incredible EXCLUSIVE deal on the Cavitron Plus Ultrasonic Scaler and the Cavitron Jet Plus Ultrasonic Scaler with Air Polisher that you just won’t be able to turn down!

This is a once-in-a-lifetime chance to get close to five hundred dollars off of the price of the Cavitron Ultrasonic Scaler and close to a thousand off the Ultrasonic Scaler with Air Polisher.

Plus – to make things more fun, when more than ten people take advantage of this deal, the prices drop by hundreds more!

There is no doubt – this is the time to get one of the finest pieces of equipment made for providing high quality patient treatment AND save on your taxes for 2011. Why settle for some cheapo knock-off when you can get the real thing at this amazing discount?”

To view details of the entire deal and save a ton of money before 2011 comes to a close, please click here.

If you are not yet a member of The M Club – NOW is the time to join! Membership is free, the rewards are amazing, and you will get even more great exclusive deals like this throughout the year.

The M Club is where saving money is an everyday experience and dental supply buying is fun! After all, we are The Madow Brothers and this is what we do!!

You gotta check it out by clicking here. Then just call 1-855-THE-M-CLUB to join up (if you haven’t yet) and take advantage of this amazing deal!

By the way – these savings are only good through Friday December 23 – so ACT NOW! Pleae don’t miss out and kick yourself next year.

Creating Wealth For Dentists: Free Teleseminar!!

On January 6th, 2010 at 8:00 PM Eastern Time we will be presenting our first “Can’t Miss” event of the year – and it is FREE!!

As the new decade begins, the number one thing on everyone’s mind is money. We are all asking these very important questions:

“How much money do I have?”
“How much do I need?”
“Will I be able to comfortably retire?” and perhaps most importantly
“How can I earn money on my investments and not have to worry about being crushed when the market goes sour?”

These questions are running through the minds of every dentist. But how do we really know what to do? With real estate still crashing, the markets uncertain, our retirement accounts clobbered and unemployment still high, how can we possibly plan for the future and see the light at the end of the tunnel?

That’s why you need to be on this call with The Madow Brothers and our special guest Ross Jardine. Ross is one of our country’s most recognized financial educators. Founder of Investools, one of the largest investment education companies in the world, Ross has created training programs for CNBC, Business Week, Investor’s Business Daily, TD Ameritrade and many more. He has taught financial strategies to hundreds of thousands of people around the globe for the past two decades and is one of our financial mentors.

On this call you will learn the things you need to survive and thrive in 2010 and beyond. Ross will be sharing with you one of his favorite strategies that actually made money during the Great Depression and all twelve recessions that followed, including the recent financial crisis of 2008. If you don’t have the stomach and nerves for another roller coaster ride, this is for you!

Plus he will be talking about ways to minimize taxes now and in retirement. You will learn why he considers most retirement plans (probably including yours!) to be a tax time bomb!

Over the years, Ross has taught his students why they can do better than the so-called “professional investors” and save tons of fees at the same time. So much incredible information will be shared on this call, and we will even save some time for questions at the end.

If you are concerned or even curious about your financial future, you need to be on this teleseminar. Here are the details:

Creating Wealth For Dentists FREE Teleseminar with The Madow Brothers and special guest Ross Jardine

  • Wednesday, January 6th

  • 8:00 – 9:00 PM, Eastern Time

  • 1-402-237-2015

  • Passcode: 547807#

Please note – our last few teleseminars have been so crowded that many people got shut out. Don’t let that happen to you! We suggest that you call a few minutes early to be guaranteed a spot to hear this fantastic call. The call will last one hour and you do not want to miss any of it! Your financial future depends on having access to the best information, and Ross Jardine is the real deal!!