Eight Things You as a Dentist Need to Know Now About Social Media!

Are you keeping up with what is going on in dental marketing these days? You’re not sure? Well, here’s a statistic that may frighten you. Last month alone 5.4 million people used Google to find a new dentist. That’s right – well over FIVE MILLION PEOPLE ignored all the Yellow Pages ads, direct mail coupons, patient referral programs and everything else you may be doing  – choosing instead to electronically locate a dentist! And well over a million patients stayed in touch with their current dentist, generating millions of dollars worth of treatment, due to what is now being referred to as “Web 2.0” or “Social Media Marketing.”

There is an incredible new way to let people know about your dental office! The good news is that it’s virtually free! The better news is that if you take advantage of this technology now, you will be able to very quickly establish yourself as THE EXPERT DENTIST in your area and basically blow your competition out of the water!  Web 2.0 has the potential to bring more income into your practice than anything you have ever done in the past!



Our special guest on this free training seminar is internationally recognized Social Media and Branding expert Lethia Owens. Lethia has taught dentists all over the United States how to use Social Media to expand their patient base, generate more referrals and get current patients to accept more treatment. No one knows more about social media marketing for dentists than Lethia. That is a guarantee!

And the best thing about Social Media Marketing?

It is free! That’s right – it will not cost you one thin dime!

Here are just a few examples of what you will learn on this free teleseminar:

  • How to maximize the FREE power of social media sites to find new patients and get them to accept your treatment!
  • How to increase revenues by clearly defining your “Brand” and get it noticed in this era of electronic overload!
  • How to produce a dental video online in 90 seconds with this simple device and watch your visibility TRIPLE!

  • How different components of social media such as Facebook, Google, LinkedIn, WordPress, Twitter and more will all work together to drive your practice to the top!

  • How to establish yourself as the dental expert in your community and generate tons of traffic to your website!

  • How to create an online marketing system that takes minimum time and maximizes your efforts.

  • How to locally dominate the online dental marketplace!

  • Why you don’t just increase your visibility – increase your credibility too!!

  • And much much more!

Not sure if this call is for you? Well how worth it would it be to spend ZERO dollars and just one hour of your time for information that will clearly put you in front of the pack when it comes to growing your practice? You have nothing to lose and so much to gain!

In order to register, simply email with the words “SOCIAL MEDIA” in the subject and we will immediately send you the private number that you will use on AUGUST 26th along with any instructions. During the call we will be answering your questions about social media marketing. This is your chance to interact with one of the country’s top experts!

Please join us – the number of lines are limited! This teleconference is perfect for the doctor or a key team member who is in charge of marketing! Please don’t miss out!


Eight Things Dentists Must Know About Social Media

Madow Social Media Marketing Summit

Just Announced – Brand New Location!

“Grow Your Dental Practice Like Crazy Through Social Media!!! How Facebook, Websites, Blogs, Twitter, YouTube, and Google Will Position You As THE BEST OFFICE in the Area!!!”

Dear Colleague,

Are you keeping up with what is going on in dental marketing these days? You’re not sure? Well, here’s a statistic that may frighten you. Last month alone 5.4 million people used Google to find a new dentist. That’s right – well over FIVE MILLION PEOPLE ignored all the Yellow Pages ads, direct mail coupons, patient referral programs and everything else you may be doing  – choosing instead to electronically locate a dentist! And well over a million patients stayed in touch with their current dentist, generating millions of dollars worth of treatment, due to what is now being referred to as “Web 2.0” or “Social Media Marketing.”

There is an incredible new way to let people know about your dental office! The good news is that it’s virtually free! The better news is that if you take advantage of this technology now, you will be able to very quickly establish yourself as THE EXPERT DENTIST in your area and basically blow your competition out of the water!  Web 2.0 has the potential to bring more income into your practice than anything you have ever done in the past!

Think back for a second. Remember 10-15 years ago when dentists were first getting websites? Many had no idea what they were doing but they just wanted to jump on the bandwagon because after all, the mentality was “if the dentist across the street has a site, I better get one.”

Some sites were pretty good; unfortunately most were bad. But good or bad, one of the big problems with these sites was they were impossible for the public to stumble upon. And unfortunately fifteen years later, most dental web sites are the same – they may look good but they are not bringing in many new patients. They are no more than fancy “electronic brochures!”

Search engine optimization (oftentimes referred to simply as SEO) promised to take care of that problem! The idea here is if you tweak your site by adding certain tags and keywords, someone in your area searching for a dentist would easily find you site because it would pop up very high on Google.

But it’s not quite that easy!

Even if you are lucky enough to have the knowledge to optimize your site yourself or to find the right person to help you, there is still an inherent problem using search engine optimization to promote your practice on the web. The problem is this: the only people that will find you are the ones that are actively searching and…

just happened to type in the correct keywords!

What is the likelihood? Most studies show that it is very slim. Plus, Google constantly changes their search parameters, so staying on top of this is almost impossible.

But imagine people in your area finding out about you and your practice in a different way – as they go about their normal online activities such as web browsing, emailing, shopping, social networking, and the like? If that were possible, don’t you think that would be much more of an effective marketing strategy?

Well it’s not only possible – the truly successful and progressive companies, both large and small…

are doing it right now!

It is a brand new approach, combining all of the tools that the internet has to offer which equates to new customers, happier customers and MORE BUSINESS!!!

And right now your dental office can have success with this in the same way that Southwest Airlines, Marriott Hotels, Sony Electronics and many of the other big boys have! There is a definite way of getting your name and message out to the people in your area about you as a dentist.  Not only that, this will be an interested and well-informed group that is very likely to accept treatment recommendations and refer others like crazy to you. And this works with your CURRENT patients as well!

It’s called “Social Media Marketing” and it’s the fastest growing and one of the most effective ways to market a business. It’s taking place right at this very moment and growing like crazy! And the good news is that there are very few dentists that understand how to properly use social media to market their practice. NOW IS THE TIME TO TAKE ACTION!

Chances are, if you would be asked if you knew what social networking was, you would give one of two responses:

1.    “I have no idea what social networking is.”
2.    “Social networking is stuff like Facebook and Twitter.”

Believe it or not, the first response is the more common. And maybe you think response #2 is fairly accurate. Sorry, it is not!

You see, Facebook and Twitter make up a very tiny portion of what social networking is. Answer #2 would be analogous to saying that nine players make up a baseball team. It is partially correct because those are the obvious people you see on the field at the beginning of the game. But in addition to the starting team, there must be other starting pitchers, relief pitchers and a strong “second string.” And it doesn’t end there. In order to win, you need a manager, coaches, trainers, office personnel and so on. And they all work in conjunction with each other to produce a desired result. The best nine players in the league couldn’t win a game without everything else properly in place.

Social Media Marketing is actually similar. It consists of a series of things that you do online that all work in harmony to produce a specific and very predictable result, which in this case is getting people to find out about your practice, come to you as a patient, accept treatment and refer others! And remember, it will also get your current patients to accept more treatment and talk up your office like crazy!

Right at this very moment there is a gold mine out there, and if approached the correct way, YOU are going to be light years ahead of every dentist in your area!

More good news: this “gold mine” is virtually …


Just imagine if ten years ago you were the only dentist in your area that had a web site. Every time someone would type in “dentist” and “your town,” they would be directed to YOUR web site. That would have been pretty nice, right?

Unfortunately those days are gone. Most social media experts predict that the stand-alone web site as we know it is becoming a thing of the past. Most of your patients and prospective patients will be getting their information about you through various other online methods. That’s not to say you will be losing your regular web site. You will still have it but it will simply be one piece of a MUCH larger picture.

They will be finding out about you and staying in touch with you more through social sites such as Facebook, Twitter, WordPress, LinkedIn, YouTube, Google, and the list goes on and on.

It is happening NOW!

Sound overwhelming? Well yes, it can be. But it can also be very simple and easy to implement with the correct knowledge. And that absolutely DOES NOT mean being a tech genius. One of the most successful social media marketers in the world does not even know how to turn on a computer!! So if you are reading this, you’re already many steps ahead of him!!!

Social Media Marketing is neither haphazard nor difficult. It is a definite plan, which needs to be systematically followed. You simply have to know what to do.

And YOU do not have to be the one doing it. Your time is probably most productive doing dentistry and you want to relax when you are not in the office. Social Media Marketing is not another frustrating, time consuming hands-on project for you. It is something that can actually be put on autopilot, so it’s working even when you are on vacation or sleeping!

At this point you are most likely thinking that you don’t want to miss out on perhaps the best way to market your dental practice in the history of the profession. So how can you find out more?

Research or surf the internet until you find the answer?

Well, unfortunately that would most likely lead to frustrating and inaccurate information, not to mention how long it would take! It’s a lot to take in! Social Media Marketing simply cannot be explained in an article, a lecture or a CD!

So what is the answer? What do you do if you want to not only learn more, but actually be “up and running” in the fastest manner possible?

Here is your answer: Attend a Madow Brothers…


Where everything you need to know to increase your practice’s profits will be revealed – from A-Z!

As respected leaders in the fields of marketing and practice growth for twenty years now, The Madow Group has taught thousands of dentists how to make their practices more profitable than ever. And now there is a new trend that will take dental marketing by storm, and the timing is better than ever to get started. This will be the most fun and lucrative hands-on seminar you will ever attend in your life!

So what exactly does the “hands-on” part mean? It means that as well as getting expert instruction on how all the latest trends in social media and internet tie into your overall marketing plan (and can jettison you ahead of everyone else in your area regardless of what type of marketing you are currently doing) you will be working live with your “virtual assistant,” helping you set everything up every step of the way.

So instead of the typical course where you leave with twenty pages of notes, more confused than ever and have no idea where to start – you’ll actually be up and running immediately! Your new social media marketing plan will actually be working for you…


All you need to do is bring yourself and your laptop. Everything else will be taken care of!! Needless to say, due to the nature of this course, attendance will be strictly limited!!

What will be covered at this amazing two day event? Basically everything you need to know to be not only up and running, but WAY AHEAD OF THE PACK when it comes to Social Media Marketing. We will go from A–Z and teach you exactly what you need to know so that Social Media Marketing can pay off BIG TIME for your dental office.

Here are just some of the things you will be learning:

•    How to maximize the FREE power of social media sites to find new patients and get them to accept your treatment!

•    Step-by-step instructions for how to get started with online social networking sites like LinkedIn, Facebook and Twitter!

•    How to locally dominate the online dental marketplace!

•    How you stack up against your competition and use this information to enhance your total brand and strategy!

•    Ways to change “You have a nice website” to “I want to be your patient!”

•    How to place specific content in various areas throughout the web and have it link back to your site!

•    Why you don’t just increase your visibility – increase your credibility too!!

•    How to clearly define your “Brand” and get it noticed in this era of electronic overload

•    How to produce a dental video online in 90 seconds with this simple device and watch your visibility TRIPLE!

•    Long term strategies to keep your patients excited and loyal

•    Dynamic secrets to true Search Engine Optimization (SEO)!

•    How to easily build a tremendous following of people who will become practice ambassadors – both online and offline!

•    Ways to successfully blog even if you are not a good writer or don’t have the time!

•    How different components of social media such as Facebook, Google, LinkedIn, WordPress, Twitter and more will all work together to drive your practice to the top.

•    How to establish yourself as the dental expert in your community and generate tons of traffic to your website!

•    How to create a strategy that will be a magnet for attracting new patients and re-energizing existing ones!

•    Why you won’t have to ask for referrals – your media network will do it for you!

•    Tracking, tracking, tracking. How to tell if your efforts are paying off and how to easily shift strategies if necessary!

•    Why you shouldn’t abandon traditional marketing (such as new residents, postcards, etc.) but instead make them blend in to increase your practice by huge proportions!

•    How to create an online marketing system that takes minimum time and maximizes your efforts.

•    Simple ways to get qualified patients to find your website!

•    How to build a magnetic brand image that attracts patients to you!

•    Personal attention to guide you through every step!

•    And much much more!!!


Dr. Richard Madow and Dr. David Madow

Rich and Dave Aug 07 Web

The Madow Brothers are known for staying one step ahead of the rest, and there is certainly no exception here. Rich and Dave have been working with Social Media Marketing for quite some time now and are convinced that all successful dentists will ultimately be adapting this marketing strategy. They are bringing the Social Media Marketing Summit to an intimate group of dentists who want to be on the forefront!

Lethia Owens


An internationally known social media expert and personal branding coach and founder of Lethia Owens International, her clients include Boeing, Johnson & Johnson, Anheuser Busch, The American Cancer Society and dozens more major corporations and charitable organizations. She has even done personal branding work for the IRS!

Lethia is well equipped to help you develop a results based magnetic branding and social media marketing strategy. With a degree in computer science and experience as a certified coach and personal branding strategist, she has traveled the world educating others about social media marketing, and has the knowledge and expertise to make your practice reach its true potential. She is constantly staying on top of the ever changing Web 2.0 landscape and is ready to unleash her knowledge on the dental world!!!

A Complete Team of Virtual Assistants

Lethia will be bringing her team of “Virtual Assistants” to personally hold your hand and work with you every step of the way and to make sure that when you leave, your strategies will be set up and ready to roll!!

Whether you are already up and running with “social media marketing” and “search engine optimization” or you barely know how to use email, if you plan to experience serious practice growth in the next few years, you must take advantage of the newest and most cost-effective way to market your practice!

This extraordinary event will take place in San Francisco on September  25th and 26th, and in order to provide the best instruction possible will be strictly limited to 30 participants.

Just look what some of our participants said via Facebook and Twitter after completing the last Social Media Marketing Summit (you will be able to say the same when you finish).

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This is the kind of material that you absolutely will not find anywhere else. That is a guarantee!

If you’re new to all of this and would like to gain deep knowledge that will allow you to leverage the power of social media to grow your practice, attract more patients and promote your brand, this program is perfect for you.

If you have dabbled in social networking – congratulations! You are already way ahead of most dentists. But please understand that just being on Facebook does not make you a social media marketer. Ninety-nine percent of the people using social media have no idea how to use it to make big money!

The thirty dentists that attend the two-day hands-on Social Media Marketing Summit in San Francisco will be trained to become experts!

SEPTEMBER 25-26, 2009

Please make your plans to attend, as this course is certain to fill up quickly and sell out.

EARLY REGISTRATION $2995 for each doctor (or first person from office) before September 1, 2009.
$3495 for each doctor (or first person from office) September 1, 2009 and thereafter.
$895 for non-dentists accompanied by doctor (spouse, partner, office manager, etc.)

Includes two lunches, one dinner and a special evening brainstorming reception with Dr. Richard Madow, Dr. David Madow, and Lethia Owens!! All you need to bring is yourself and your laptop computer. Everything else will be supplied!!!

QUESTION: I am a doctor and would like to know whether I should bring a team member from my office?

ANSWER: Although it is not necessary to bring anyone, doctors may wish to bring a key person from the office that is involved with or responsible for marketing.

At this meeting we will not just tell you “You need to optimize your website, be on Facebook and blog every once in a while.” We will give you the tools, help you get started, customize them to make them yours, and make sure that you are ready right out of the gate to elevate your practice using Social Media Marketing. It will be right there for you!

Watch what Dr. David Grayson said after day one of the Social Media Marketing Summit:

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The Madow Brothers take their seminars and hands-on courses VERY seriously. This is the first hands-on course they have presented since 2001. Baltimore sold out and so will this one! You certainly do not want to miss it! Please register today!

Registration options:
1.    Click here for your secure registration form.
2.    Call 1-800-258-0060 to speak live to a Madow Group team member!

Don’t “think” about this opportunity for too long. Do what the winners do. Take action right now. Because you know all too well what will happen if you take a pass or forget to sign up! NOTHING is going to change! Tomorrow will be like today, and the day before that.

Is that what you really want?

This seminar will be the best investment you will ever make in your practice and in your future! Come to San Francisco!

Registration options:
1.    Click here for your secure registration form.
2.    Call 1-800-258-0060 to speak live to a Madow Group team member!


Madow Brothers Social Media Marketing Summit Review!

WOW!!! These were truly two incredible days!!!

As you may know, The Madow Brothers Social Media Marketing Summit took place this past Friday and Saturday in Baltimore.  To say that it was a success would be a major understatement. We believe that everyone who attended left with an amazing amount of information that will help them move their practices forward.

Lethia Owens was informative, energetic, and supportive! Our attendees learned all about Web 2.0 and how to use it to increase their practice’s visibility in the community. She, along with her “virtual assistants” even stayed each day after the session ended for as long as necessary to help anyone with any questions they may have had. By the time it was over, everyone was set up and “ready to go!”

Take a look at what Dr. David Grayson said at the end of day one in the video below:

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This was originally supposed to be a one-time event. But after receiving such unbelievable feedback and praise from all that were in attendance, we now realize it would be a disservice to other dentists and teams if they did not have a chance to experience this. So we are now in the process of planning the next Social Media Marketing Summit.

Preliminary details are:

  • September 25-26, 2009
  • San Francisco, CA
  • $2995 for Doctor (or for a team member attending without doc)
  • $895 for team member.

SMM Seminar 8-2009 013

Hotel and other information will be available soon. Since it will be a small group of attendees, spaces will fill up quickly! Please call as soon as possible to register at 1-800-258-0060.

Please do not stop your marketing!

Please do not stop your marketing!

Unfortunately, we hear this one all the time from dentists: “Things are a little tight as far as my cash flow these days, so I have decided to cut back on my marketing.” If you are even remotely thinking this, please be warned that making this mistake could prove to be very serious.

Think about it for a second. There is a very good chance that your bottom line is down 20% or so in this economy right now. That seems to be the national average. Maybe you are doing a little better or a little worse. But if this is true, then you absolutely need new patients, not necessarily to grow your practice, but to at least get your numbers up to where they should be. So you need to continue your marketing or you will slip even farther behind.

Now, of course, we are not recommending that you continue marketing that is not working. We would not recommend that in ANY economy, let alone a down economy. Make sure you are doing things that have been proven to work, especially in tough economic times. There are tons of things that work now.

It is crucial to save money on the things that you are able to save on!

So we have established the fact that halting or postponing your marketing because of the economy is perhaps one of the biggest mistakes that you could make. Having said that, there are many areas you SHOULD be saving on. The most important expense that you can start saving on immediately is for your dental supplies. This one is such a no-brainer; we are surprised that 100% of you are not doing this.

It doesn’t take a genius to tell you that your dental supplies comprise a significant portion of your expenses. If you are like the average dental practice, you are most likely buying the equivalent value of a luxury car or SUV each year in dental supplies! If it were possible, wouldn’t it make sense to minimize this expense while purchasing the exact same dental supplies?  Well, this is very possible. As you know, many years ago, we teamed up with David Fry and Bryan Lindsay to create the Richards Report Buying Group. Since its inception, our goal has been to bring our members their dental supplies at the absolute lowest cost possible. The way we are able to do this is the same way that large companies are able to purchase goods at much better prices than the average consumer – by buying in large quantities.

Let me ask you a question: If you wanted to purchase some hamburger buns, do you think you’d be able to do so at the same price that McDonald’s purchases their buns? Or if you needed a flat screen TV, could you get the same price that Marriott Hotels gets? Of course the answer would be no to the above. These companies buy so many hamburger buns and TVs that they get to purchase these at probably half of what we would pay.

Well, the same applies to your dental supplies although not on as grand of a scale, of course. You see, over the last thirteen years, we have brought so many dentists into our buying group that we are able to negotiate what we believe is the best deal on dental supplies in the profession.

Some of the highlights of the Richards Report Buying Group are:

Free membership ALWAYS! Some other groups lure you in with “free membership,” only to find out that it was a teaser and in order

• Fastest shipping to-your-door!

• Dedicated phone number for our members! When you place an order, you call our incredibly dedicated staff at the Buying Group. They will treat you like part of our family! The phone number is 1-866-309-9472.

• Easy signup! Call 1-866-309-9472 immediately and get signed up in a matter of seconds. Then, as soon as you are ready to place your first order, you may call, fax or go online! It is so simple.

We cannot stress enough how important it is right now to join a buying group. In the past, if you wanted to overpay for your supplies, maybe it was easier to make up for it with increased revenues. Today, you need to save every single way you can. This is a MUST!!!!

Others who have promised to help you have come and gone while The Madow Brothers are making more dentists successful every day! Remember, you are not alone anymore!!!

If you have any questions at all, please call us at 1-800-258-0060 and speak with any of our extremely helpful staff.

Special Letter that will get you New Patients!

Greetings and thanks for taking the time to read this Special Letter geared to getting you new patients! The information contained herein has never been timelier.

Do you know that quarterly profit reports are about to hit the street? Unfortunately no one knows what type of impact this will have on the economy, the financial markets, and hence your dental practice.  Please listen… you cannot bury your head in the sand. If you do, the outcome is predictable – you lose your practice that you have worked your lifetime to build. If you do not believe me, please open your eyes. It’s happening in other industries. Dentistry is next if we don’t take action.

There is some good news that we may glean from this. You as a dentist are in control over many parts of your business. And yes, I use the word “business” here over “practice” because that’s what you are in – a BUSINESS!

One of the major things you CAN control is new patient acquisition. Have you ever stopped to think that you as a dentist, no matter how busy you may be, need a regular flow of new patients? It’s true. If you are not consistently getting new patients, you are losing ground. Getting new customers, clients, etc. is a basic principle of ANY business, not just dentistry! No matter how bad the economy is, you can NEVER lose sight of the fact that there are people in your area right now who are making the decision to see a dentist. Please listen very closely –

YOU need to be the one who gets those people into YOUR practice!

But let’s back up for just a second. My bet is that you have tried getting new patients many different ways. Of course you have. We all have. Some methods may have worked, others may not have. Some you may think work but are actually causing you to lose money. Not only that, if you don’t have an extremely accurate way to track every new caller to your office, a way to see what percentage of the callers actually make appointments, which ones come in, accept treatment, pay for their treatment, stay in the practice, and refer others, then you may be playing the “guessing game” that just about 99% of all dentists are playing.

Doing the type of tracking I referred to above can be very difficult and tedious, therefore most of us (unless you were an accountant in a previous life) don’t mess with that type of detail. The good news is that you don’t really have to be an accountant. But having said that, you absolutely must have a system in place that is proven to bring new patients to you consistently, at a rapid rate with a very good return on investment (ROI). Yes, this part is crucial if you want to get through this bad economy and have a long-term successful practice. The problem is you may not know what the absolute best ways to get new patients are!

As you may know, Dr. David Madow and Dr. Richard Madow are in the business of helping dentists become and stay more successful and profitable. They have been teaching dentists for over twenty years now. If you give me a few minutes of your time, I will reveal their best new patient secret ever!

David discovered this very early on, when he just started his practice, and it turned out to be the most powerful thing he would ever use to get new patients. He and Rich teach this to dentists all across North America in their “How to Love Dentistry, Have Fun and Get Rich” seminar. But now you don’t have to attend the seminar to learn it!

Many years ago when Dave first started his dental practice, the country was in the midst of a terrible economic crisis. Interest rates were sky high. And Dave was pretty darn naïve back then. He risked a lot of his own capital to set up an office with three treatment rooms located in a very nice townhouse office building in Ellicott City, Maryland, an affluent suburb of Baltimore. Nice furniture, the best equipment, and all of the supplies that his dental rep told him he would need. Of course he ended up having to borrow a lot of money from his “friendly” banker (at a very high interest rate).

Dave signed a five year lease. He hired an assistant named Jan and of course had to pay her. On the very first day the office opened, Jan and Dave were sitting at the front desk staring at each other, waiting for the phone to ring. He had zero patients

He was scared to death. He owed lots of people a lot of money and he realized he needed to do whatever he could to get patients in the door. He tried all of the regular ways. Yellow Pages, coupon mailings and ads in the local papers. He joined the Rotary Club and gave talks. He networked. He passed out his cards to neighbors and friends. Some of that stuff worked but it was slow. He needed patients and was not getting enough of them!

Dave had always considered himself a pretty good writer. One day while sitting at his desk with no patients on the schedule, he came up with a brainstorm of an idea. He wrote a very compelling one-page letter with the idea being that if someone in the neighborhood would receive it, they would read it and immediately want to call his office. And he had such confidence in Jan that he knew she could get practically any caller to come in as a new patient to give them a try.

By the way, let’s digress for just a second. Please re-read the last sentence. In this economy (or any economy for that matter) it’s absolutely crucial for you to have systems in place for your front desk people to convert a VERY HIGH PERCENTAGE of callers into patients. We will address this in a future report.

So back to the writing of the letter. He wrote it and loved it! As soon as it was finished, he knew it was a total winner. Everyone he showed it to, including Jan loved it and was confident that it would work. It was so simple but extremely compelling. So his plan was to mail one to every person within a certain radius of his office.

Dave researched what it would take to send these letters out. He found there was a little problem. Actually a big problem! The problem was between the cost of printing, renting the list, postage, etc., there was no way he could afford to do this. He would have had to actually borrow more money. He was considering a home equity line of credit but his accountant firmly warned me that he was too overextended and that he should not take out any more loans. As much as he wanted to quietly go against his advice, he did end up listening.

So Dave reluctantly put the letter on the shelf because there was nothing he could do with it! He did continue with the standard ways to get new patients, but they were working very slow, if at all. And one thing he could not afford at this point was slow!

Things were getting difficult and it was very tough for him to make ends meet. He was juggling bills and taking home much less than he needed to live on. He was really stressed. Because of the stress, he wasn’t eating exactly right and his lack of exercise was beginning to show in the way of weight gain around his mid-section and being tired a lot. Not a good situation.

He would often sit at his desk at work and imagine what it would be like to have a busy successful practice. He would sit there and say to himself “David… just concentrate, concentrate!”  But nothing much happened.

After carefully thinking about his dilemma for a few months, he came up with an interesting thought. Dave realized that there was a small group of people in his area that he should focus on. There was actually something special about this group. The something special was that

every single one of them needed a dentist!

Now you may think there is no such group of people where every single one of them needs a dentist, but please believe me – there is!

Now remember, Dave’s practice was in Ellicott City, Maryland, which is a suburb of Baltimore. So think about this. If someone new happened to move into town from California, Kansas, Ohio, or even from another location in Maryland, of course they would ultimately be looking for a new dentist. There was just no way they would be traveling long distances back to see their previous dentist.

And the good thing about this group of new people moving in was that it was small in numbers. That was good because he would now be able to afford to mail to them. The whole thing just made so much sense Dave was surprised that no one else had ever thought of this idea before!

So he went back to the shelf where he had placed his one page letter a few months earlier and took another look at it. When he re-read it, he absolutely knew this letter was a total winner. Dave believed that if he were to mail this letter to the new residents, most of them would want to call his office. And because of his confidence in Jan’s skills, he knew ultimately he could get them to come in to become his patients.

So with a little ingenuity, some research, and maybe even a little luck, Dave found a way to get a list of all of the people that had moved into my area over the last month. He was able to get his letters printed. He addressed some envelopes, folded them neatly, and stuffed the letters into the envelopes. He put stamps on each of them and dropped them into the mailbox near his office. Oh, and by the way for good luck, he kissed each one before actually dropping them into the mailbox! Dave is not really superstitious, but he figured there was nothing to lose. He needed all the luck he could get.

Then came the waiting period. This was actually the toughest part because even though Dave was certain that he was going to get many calls, there was always that bit of uncertainty. And by the way all of the bills were still piling up so he was counting on this working 100%. Dave was scared to death because he realized in the back of his mind if this did not work, I’d have to take drastic measures, which would mean borrowing more money (against his accountant’s advice) or possibly selling his new practice at a significant loss.

So Dave and Jan waited. A few days went by and nothing happened. He was a wreck. He started thinking the worst. This sure way of getting new patients was flopping.

But on the fifth day after he mailed the letters, they got a call. It was from someone who received one of his letters and wanted to come in for a cleaning. Dave was excited, even though it was only one call. And Jan had a little spreadsheet she kept at the front desk with a bunch of columns. Each column had a particular way a new patient would find out about the office. For example, the first column was labeled “Yellow Pages.” Jan was instructed by Dave to ask every single caller how they found out about his office. And if they had heard about him from the Yellow Pages, she would simply make a little check mark in the “Yellow Pages” column. By the way, this is absolutely crucial. I cannot emphasize how important it is to track every single caller to your practice. You may think you know what is working and what is not, but unless you are tracking every single caller, you are simply playing a very dangerous guessing game with your marketing.

And by the way, oftentimes callers found out about Dave’s practice from more than one way. So Jan would always question them. And if they found out about him by the Yellow Pages and they saw his sign, she would place checks in multiple columns.

So getting back to the person who called from the new resident letter. When the call was completed, Jan placed a check mark in the newly labeled column “New Resident Mailing.” Although Dave probably felt great to get a patient that appointed from the mailing, one patient was obviously not going to pay all of his bills!

The next day they received another caller who went ahead and appointed. Another check went into the new column! Over the next few days they received a few more! Something was finally starting to work with his marketing. Dave was starting to feel real positive about his practice all of a sudden.

But he didn’t want to jump to any conclusions too quickly. After all, just because this worked once, could it be repeated again with the same results? He then tried mailing the same letter the next month to a brand new group of new residents. Made sense, right? Guess what happened! You probably guessed right. They got many calls resulting in some really great new patients.

So Dave kept mailing this “Magic Letter” out at the beginning of each month and it kept getting me new patients. Lots of checks in the “New Resident Mailing” column. As a matter of fact, this new resident mailing was the best thing Dave EVER did in his practice to get new patients. It was extremely predictable. The really cool thing about it was that he could be on vacation with his family at the beach and his “Magic Letter” would be working for him!

The thing about new patients is that they give you the latitude to afford things. Dave was able to start paying most of his bills on time. He took some good courses to further his education. He went on some vacations with his family. He even started eating better and exercising (and yes, his midsection had begun to look much better!).

Well, in case you are curious, Dave built his practice up very nicely over the next few years. Nice steady growth and an income better than he ever thought. And I must tell you, Dave swore that he never would have been able to do it without sending the “Magic Letter” that he wrote to the new residents in his area. That was essentially the secret!

I appreciate the fact that you are reading this report.  I don’t want to see you make the same mistakes that David Madow made. If I can pass on some knowledge , I am happy to do so.

There are a few important points that you should remember. One point is that no matter what you are doing to get new patients now, I would like to see you tracking every single call. That is the only way to learn what is working and what is not. And remember, there are normally multiple ways that your callers are finding out about you. Make sure you record them all.

Another point (and this is by far THE MOST IMPORTANT) is that you have new people moving in around the area of your office. It is taking place every day. These new residents will all be looking for a dentist. They will eventually be going somewhere. Why don’t you make every effort to get them to come to you? Because remember, if they do not come to YOU, they will go to your competition!

After Dave’s huge success, he began making his “Magic Letter” available to dentists across the country. These dentists have reported phenomenal results. What causes it to work is the combination of mailing the “Magic Letter” to the new residents in your area. I cannot stress to you how easy it is to do this whole thing. It makes so much sense.

Why don’t you do your practice a favor? Give us a quick call at 1-800-258-0060. Tell us how many new patients you would like each month and we can help you reach that goal. Perhaps you need just a few to fill in some gaps in your appointment book. Or maybe you need larger numbers. Whatever you need, we can help you. I am absolutely certain of this. Chatting with us is totally free. Seriously, there is no obligation in any way!

Let me tell you something else. We hear so much bad news about this terrible economy and the recession. And no one knows how long it will continue. Well, we have a choice and I don’t know about you, but we absolutely REFUSE to participate in this recession. The dentists whom we teach are making great money these days. Why? Because they am doing smart things when it comes to marketing. Same with the offices that are using our marketing strategies! And believe me, you can do the exact same thing. I really hope you do.

If you have read this report and are not quite sure what to do, please call us and we can help you. The best part is that you determine your level of participation!

Always remember one thing…

The Letter ­­­+ The New Movers = SUCCESS For You!!!!

Now that’s the easiest math equation you could ever learn!

We at The Madow Group would really like to help you. We have some ideas for you. Sometimes we find that just chatting on the phone can get you into a very positive mindset to boost your practice. It’s worked before and could work with you! So please call us at 1800-258-0060 today! Tell us that you read this letter and you’ll get a free gift!

P.S. If you think the information in this Special Letter was helpful, would you please forward it to a colleague of yours?  We need to stick together to make sure our great profession weathers this unpredictable economic storm. Thanks!

1-800-258-0060 is our “help line.” Tell us that you saw this letter!

It’s Not Too Late!!!

“The Most Spectacular Dental Event of 2009?”

Dear Friend,

Hello!  Dave and Rich Madow here – the whacky dentist brothers that you have grown to love over the years! Although we may be a little on the crazy side, we have inarguably helped more dentists and their teams become successful over the last twenty years than anyone else out there.  How do we do it? It’s actually quite simple. We understand how to help you and your team LOVE your profession. Once you can do that, becoming happier and getting rich in dentistry begin to fall right into place.

TBSE (The Best Seminar EVER!) is an event where we bring in the very top speakers from the dental world and successful, motivating people from outside dentistry as well. For three straight days, dental teams get together to learn and have the time of their lives. And even with the current economy, three thousand of the most energetic dentists, team members and spouses from all across the U.S. and Canada attended last year. The theme is all about how to “Love Dentistry, Have Fun and Get Rich!” Every person is there for the same purpose – to learn how to love what they do, have more fun, and make a lot more money while doing so. All of these comments are from TBSE 2008!!

This is the lifeline to our practice. It recharges us and gives us hope and tangible things to do to help our practice!
Stephen Chan, D.M.D., La Mesa, CA

Dave and Rich are the rock stars of dentistry. TBSE is like seeing your favorite band give a great show!
Janette Williams, D.D.S., Loveland, OH

When I heard of TBSE, it made me chuckle. “TBSE,” that’s a pretty bold statement. But you guys have earned that title. You are the BEST! I will bring my whole team here next year for sure!
Bin Hoang, D.D.S., San Clemente, CA

Wonderfully refreshing! WOW – never been to a “fun” dental conference that was also educational. The speakers offered “not your typical” topics or messages. Keep it going guys… we need you in dentistry!
Joy Graves, D.M.D., Fayetteville, NC

How do you do it year after year? We had a fabulous time at TBSE. I am inspired and psyched!!!
Rand Werrin, D.D.S., Assoc. Professor, Univ. of Pittsburgh School of Dental Medicine, Inventor of the Triple Tray,  Pittsburgh, PA

This was our first TBSE and I have had an amazing, life-altering experience – personally as well as professionally. This was the best investment for our office in years.
Diana Greenwald, R.D.A., C.D.A. – Office Manager – office of Dr. Gary Glick, Lake Hopatcong, NJ

Over the TOP! Well organized, on time, fun, unbelievable speakers! I don’t know how you get these awesome people every time – that alone should get you on the cover of the dental magazines – ALL OF THEM! Congratulations to both of you and the fabulous support team. Thank you for having me!
Norma Gieni Dunbar – Office of Dr. Chris Geradts
Moose Jaw, SK, CAN

I love the experience of being here! The energy is awesome, as well as the fact that you get to meet dental professionals from different parts of the USA and the world!
Christina Gamacho – Office of Dr. Kerri-Rae Agin, Woonsocket, RI

Want more? You got it!

This November we will be celebrating our FIFTEENTH annual super fall seminar! For number FIFTEEN, we will pull out all of the stops and make this one the dental seminar of the century! This will be the one that you cannot afford to miss.

As a matter of fact, this one will be so special, it will be called the…

“2009 Love Dentistry SuperFest!”

Sure, it will still be every bit of TBSE (The Best Seminar EVER!) that has become famous over the last fourteen years, but since we have been traveling all across North America over the last three years doing our one day “Love Dentistry” seminars, we have discovered something extremely important…

When you and your team begin to really LOVE what you do,
the rest is so easy to learn!

And that’s what the 2009 Love Dentistry SuperFest is going to be all about. It will be three thousand of the coolest, most upbeat, friendliest, successful people in dentistry having fun and making their practices even better than they ever thought possible!

There truly is nothing like this seminar. In fact, some attendees call it a dental rock concert. In addition to the speakers, we have music, skits and fun that you have never seen at ANY dental seminar!  It’s a “not to be missed” event. It’s a lot of people with incredible contagious energy! And best of all, when you leave, you and your team will have learned how to be happier and much more successful in dentistry.

We cordially invite you and your team to be a part of this amazing event. It will again be held in Las Vegas on November 12, 13 and 14, 2009. IF you are even the least bit interested, you should sign up right now! You do not want to take a chance on getting closed out of the 2009 Love Dentistry SuperFest!

The 2009 Love Dentistry SuperFest is quickly filling up. Many of the attendees at the 2008 event have already secured their spot. Remember, we are limiting attendance to the first 3000. Please register your office today while you are thinking about it!

For easy registration just click on this link!


David M. Madow, D.D.S.     Richard H. Madow, D.D.S.

P.S. If you would like to get an idea of what you missed at our 2008 TBSE, please check out the free video at and then click on “Cover of Dental Economics.” We look forward to having you and your team join us in 2009! It will be the best EVER! Please do not get left out!

The “Tweetest” Thing Going in Dentistry!

Why Twitter Matters to Dentists

Today people want to be able to learn a lot about a business before they walk in the door. And your dental office is no exception. Web sites give your prospective patients an immediate impression of your practice’s style and substance.

But now dental offices are beginning to dip their toes into the world of social media, figuring out whether they can “tweet” and “friend” their way to more patients and a healthier bottom line.

While the average dental office does not yet have a Facebook page, some very savvy docs have already taken the plunge and joined the tweeting community. (For the uninitiated, Twitter users post messages on a web account to a personally created network of “followers” in short bursts of 140 characters or less, and those followers can post — or “tweet” — right back.)

Twitter’s use as a marketing tool is more obvious than Facebook’s. No matter the content of tweets, they give followers a little reminder that the place exists, making it that much more likely that they’ll pick up the phone and make an appointment.

“It’s BRIGHTEN YOUR SMILE month! $25 OFF any tooth whitening procedure…,” tweeted a dentist just before 2 p.m. last Wednesday. “Saccharine Sodium which is generally used as a sweetening agent in toothpaste is 500 times sweeter than sugar,” was tweeted today by Dr. Mark Kleive in Minneapolis. He has close to 2500 followers!

Most dentist’s Twitter feeds include some valuable information plus the occasional coupon or special. But it’s important to mostly give information. That’s what gets you your “followers!” And the more followers you have, the more there will be to see it when you DO give yourself a plug! Only about 20% of your tweets should be self -promotional. A dental office that tweets well can establish its own local personality and give patients as well as prospective patients a way to feel personally connected to the doctor and team!

Also earlier today, Dr. Mehryar Ebrahimi of Los Angeles asked his Twitter followers to enter a contest to win a free electric toothbrush. Do you think that stirred up some interest and got him some patients? I’ll bet it did. There is a whole new world out there that simply cannot be ignored if you would like your practice to survive and thrive!

How do you as a dentist get started on Twitter? Well, first of all, before you start “tweeting,” you need to have your foundation in place. One very important thing is to make sure you have a great web site where all the basic information (location, hours, appointments, procedures, etc.) is easy to find and attractively laid out. Then, if you or someone in your office tweets, you should refer back to your site (at least some of the time).

If you are ready to “tweet,” or at least get going with social media marketing, we are going to be teaching all of this stuff at our two day social media marketing hands-on seminar in Baltimore on August 7-8! Come join us and leave being THE dentist in your area who is getting all of the new patients as well as keeping your current ones happy and connected with you! There has not been a marketing opportunity such as this with so much upside potential in the history of dentistry! The dentists that get in first are going to have a tremendous advantage over the ones that stand on the sidelines to “wait and see!” If you are even a little bit curious, please click HERE to discover how you can grow your practice like crazy through social media marketing!

Help us grow our communication chain…

Help us grow our communication chain…

We would like to thank you for your support on Facebook and Twitter.  We hope that you are enjoying our daily posts and that they are helping you and your practice grow.

Now we are looking for some help from you!  We are actively trying to expand our communication chain in the social media networking world.  We would like to ask you to refer some of your friends and colleagues to become “fans” on Facebook or “followers” on Twitter.  And yes… there is something in it for you!

If you refer 1 friend or colleague and they join, we will e-mail you “The File-Cabinet Millionaire”.  This is a great tool to help you stay in front of your existing clients.

If you refer 25 friends and colleagues and they join, we will send you The File-Cabinet Millionaire, and a copy of both Rich and Dave’s books for FREE ($30 Value).

“Impress The World With Your Body In Seven Days”
By Dr. David Madow

Is Your Frog Boiling?”
Ten Signs That Your Life May Be Spinning Out
Of Control And What You Can Do About It
By Dr. Rich Madow

If you refer 50 friends and colleagues and they join, we will send you The File-Cabinet Millionaire, a copy of both Rich and Dave’s books, and a set of Maxell Noise Cancellation headphones for FREE ($80 Value).

To obtain our offer, all you have to do is e-mail us at and let us know who you referred.
Again, we want to thank you for helping us GROW!!!

A SPECIAL Promotion

Dear Friend,
David Fry, the General Manager of The Richards Report Buying Group, has contacted us to pass the word on a very special opportunity for you to get a FREE CAVITRON ULTRASONIC SCALER!


That’s right, all you have to do is buy a Cavitron, then trade-in a Cavitron (or competitive unit) and get a new Cavitron FREE!!!


Click HERE to see details, or call The Richards Report Buying Group now at 1-866-309-9472 to find out more about this amazing deal! 


Best Regards,

The Madow Group



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