In this blog, we are going to show you how in two minutes or less you can do an incredibly powerful marketing piece that will boost your credibility with your current patients and serve as its own little referral program at the same time! It’s easy, fun, practically free, and the rewards are many.
Think about this for a second. What would be better – placing costly ads in the Yellow Pages, newspaper, magazines and everywhere else where YOU are trying to tell people how great of a dentist you are, or having your own satisfied patients brag about you to everyone in the community? Kind of a no-brainer, isn’t it? It’s very simple to do.
First things first. You may not believe this, but your patients will absolutely LOVE doing video testimonials for you. Maybe not every single one of them, but definitely most. Everyone loves to show off their smile, and you will be surprised how even patients that you may have thought were somewhat reserved will just light up at the thought of helping you with this project. As a matter of fact, they will be happy that you asked!
The great thing is, you do not have to be a technological wizard, expert videographer, or even know a thing about video editing software to get this done. Actually, it’s probably better if you don’t know a thing about how to make a video because the simple look is what we are going for here.
So while in the past people may have told you about expensive cameras, fancy lighting, impossible to use editing programs and other stuff like that – the best thing to do right now is this – forget everything else you may have heard and keep it SIMPLE!
The only equipment you need (assuming that since you are reading this you already have a computer) is a mini-digital camcorder. Our favorite is made by Flip and sells for under two hundred dollars at Best Buy, Walmart, amazon.com, and many other places. They have a few models that will work well for this project, but our choice right now is the Flip UltraHD Camcorder. Yes – it is actually high definition for under two hundred bucks!
What’s so great about the Flip? Well, it’s inexpensive, totally self-contained, great quality, has long battery life and is incredibly simple to operate. Anyone from eight to eighty-eight can learn how to use this thing in a matter of minutes – you just can’t screw it up! Also, it has a USB arm built right in that “flips” out at the touch of a button so there are no cables to worry about or lose.
Another big advantage is that it is a very cool-looking and non-intimidating device. Ask your patient to give a video testimonial, pull out a professional looking camera and they will freeze! Bring out the Flip and they will be singing your praises in no time flat!
Okay – so let’s say that you have just finished a procedure on a very satisfied patient or someone gives you or your team member a nice compliment. Just pull out your “Flip” and say something like –
“We love it when our patients are happy! That’s what we strive for every single day. If you wouldn’t mind, we are trying to pass on the information to others so that they can become our patients too. Would you mind just saying a few words into this tiny camera?”
It’s amazing how most people just light up when you ask them to do this. If they are not sure what to do, you can even give them a little coaching.
Example – “Just say that you have been coming here for twenty years and that you have never found an office where they are so concerned about your comfort.”
Or – “Just say that you were unhappy with your smile but since you have been to Dr. Grayson’s office you are smiling twenty-four hours a day!”
Don’t give them a whole dissertation; keep it short and sweet.
It may take a few tries, but no big deal. With the Flip, it’s simple to delete a file and start over by just pushing one button!
Okay – now you’ve got your fifteen second masterpiece – what do you do? Push another button, pop out the built-in USB arm and stick it into your computer. The software automatically loads and you will easily see where the video is. Just by sliding an arrow on the movie you can easily “trim” the beginning and end if you like. Then save it to your computer and you are good to go! You or your web person can embed this into your website, you can put it on your Facebook page, even easily upload it to YouTube and send an email to your patients so they can watch it. How many people will your patient who is in the clip show it to? Everyone they know!!
Here is an example of a video clip we just recorded, edited and uploaded all in about two minutes while sitting at lunch! That’s how simple it is.
Remember – the power of video testimonials is immense, and now it is cheaper and easier than ever!! At The Madow Group, we are committed to helping you improve your practice! Using Social Media and video testimonials can easily be incorporated into your practice to help you get more new patients AND have your existing patients accept more treatment!
The Madow Brothers are the leaders in Dental Social Media. Want to learn more about how social media can help grow your dental practice? Click here!