Posts

Now – Learn how to use Web 3.0 to grow your practice this year!

?Now – Use Web 3.0 to Turn Your Practice

into a Multi-Million Dollar Business!”

Dear Madow Friend,

It’s here! It’s Web 3.0 and it’s got the capability to help you build your dental practice like nothing else out there! What is Web 3.0? Tune into our free webinar this coming Wednesday evening and you will find out. It’s simple, it’s fun, and best of all, it will increase your practice!
We have all of the secrets and we are going to be revealing them during this very special edition of The Best Webinar EVER! Bring all of your questions as well as plenty of paper and two very sharp pencils. You will definitely benefit from this great session!
Our very own Steve Vargo will be hosting and teaching this not-to-be-missed webinar.
Please sign up early to ensure your place. Our last four webinars had record breaking numbers attending! You get the latest information about how to build your practice the most predictable way possible! You will get awesome tips that you can take away and start using right away!
Others have tried to imitate a Madow webinar, but have found it to be a daunting task and have quietly gone away! When you experience a Madow webinar, you will actually see the difference! We build practices! We are your “go-to” people for anything dental! Please join us!

WHAT?  A Madow Brothers Webinar! “Use Web 3.0 to Turn Your Practice into a Multi-Million Dollar Business!”
WHEN? Wednesday, March 14, 2012 at 9PM Eastern Time

WHERE?  In the comfort of your home, car or office (it’s a webinar!).
WHO?  This webinar is great for both dentists and team members!
COST?  FREE
HOW?  Click HERE to register! It only takes a minute!

Please sign up early to guarantee your place. Our last four webinars had record breaking numbers attending, so don’t wait! Also, we highly encourage you to log in at least ten minutes before the start of the webinar. We start exactly on time and due to the high demand, some people always get shut out. We don’t want you to be one of those people! Sign up now!

When you experience a Madow webinar, you will see the difference!

Your Patients Will “Like” This

One of the things we love the best is finding out about new products that will build your practice and turning you on to them. Well, here’s a fantastic one from Whiter Image Dental.

We’ve already told you about their great “Chic-Flic” pen and their extremely low cost whitening products. Now they have done it again with the “Mini Whitening Pen.” Why do we like this so much?

  • Extremely low price – just $7.50 per pen
  • So inexpensive you can use it as a giveaway at each appointment
  • Gets patients excited about whitening so you can progress them to at-home custom tray whitening
  • Patients show their friends which stirs up talk about your practice
  • Beautiful packaging
  • Great answer to “What do you think about White-Strips?”
  • They are fun!

Best of all, these are fantastic for your Social Media marketing! Imagine how many people would “like” your Facebook page if you had a sign or placard in your office which read:

Please “LIKE” our Facebook page and get a Mini-Whitening pen absolutely FREE!

We have never heard of anyone who had too many “likes” – but there is a first time for everything!

You can probably come up with a few more creative ways to use these in your practice – so let us know!

To order, please call Whiter Image Dental at 1-877-944-8330 or visit them at www.whiterimagedental.com.

Your patients will love these!

Another Manic Monday…

We have secured an M Club exclusive from Aurelia:

Perform and Transform Nitrile Powder Free Gloves!

      

200 gloves per box – buy 5 get 5 free!

(Yes, that’s less than $8.00 net per box! Dirt CHEAP!)

Valid through March 16, 2012

How can you beat this?  You can’t!  All you have to do is call 1.888.THE.M.CLUB to join in on the fun, take part in this special deal, and reap the rewards of being an M Club Member! PLEASE CALL TODAY!!!


Click “Like” to stay in touch with us on Facebook and to see more special deals in the future.

Have a great “M Club Manic Monday” and we hope to talk to you soon!

Yes, it was our mistake!

March 1, 2012

Attention dentists and team members!
The recent technical problem experienced with our online ordering system could get you closer to TBSE!
 

Dear Friend,

A short time ago we sent you an incredible offer to come to TBSE 2012 at a greatly reduced tuition if you signed up early. Come to find out, many of you who went to www.tbse.com to register, could not actually do so due to a malfunction in our online shopping cart system.

Good news: everything is fixed now and we still want to be fair and make good on the early tuition special. So we have decided to extend it, but only for a short time.

Time certainly has a way of flying by! Relatively speaking, TBSE 2012 is just around the corner! “The Best Seminar Ever” will take place November 9-10, 2012 in Las Vegas and the speaker lineup will be a non-stop flow of the best information and motivation ever seen at a dental seminar. The Madow Brothers (that’s us) will be supplying the legendary brand of entertainment and information that you have come to expect – that which no one else on the planet can duplicate!

And to make it even more unbelievable, for 2012…

We Are Back On The Las Vegas Strip! 

That’s right – by popular demand TBSE 2012 will be held again at the beautiful Planet Hollywood Resort and Casino!! As you may know, this is where TBSE 2011 was held and is one of the top Las Vegas mega-resorts that truly has it all!

Star worthy accommodations. Incredible dining. Everything from celebrity chefs to P.F. Chang! The Miracle Mile Shops, one of the top shopping destinations in Las Vegas, is right on premises! And of course there is the top-notch entertainment and gaming that only a Vegas Mega-Resort can provide! And perhaps best of all, since it’s right in the middle of the world famous Las Vegas strip, you’ve got…

Location, Location, Location!! 

There is no question that TBSE will educate and motivate your team like never before. If you’ve been, you already know that there is nothing else out there like it. And if you have never attended, it’s just impossible to describe! There is a reason that it gets voted dentistry’s best seminar every year! We are already on track to making the 18th annual TBSE the best one yet!

You probably know that the regular tuition to come to TBSE is $697 for doctors. People say it’s worth much more than that! Every year it sells out and there is oftentimes a waiting list to get in. This past year was no different. Many offices attempted to sign up too late and unfortunately were turned down.

FINAL CHANCE: We are extending our winter special due to a malfunction in our online ordering system last month! Here is the deal – register before midnight March 31, 2012 and your tuition will be only $397 for docs and $197 for team members! This will be the only way to lock you and your entire team in at an unbelievable price!

YES, THAT IS CORRECT!
For only $397 per doctor (and $197 per team member) you get two full days of TBSE and everything else that goes along with it!
(Regular price: $697 Docs / $397 Team)

And here’s more good news — we were again able to negotiate an unprecedented $139 a night room rate for you at Planet Hollywood! WOW!

You definitely need to take advantage of this special offer now. You MUST register before midnight, March 31, 2012 to get this special preannouncement price. When this promotion is over, these unbelievable low tuitions will never be available again. So “use it or lose it!”

TBSE 2012 will be two days of the best learning and team building, a vacation, and a way to meet new dental friends and hear success story after success story. And it’s worth sixteen CE credits to boot! We want to see you in Vegas in November! You would be missing an unbelievable opportunity if you missed this one!

Will you be there? At this special tuition,
you now have no excuse to miss it!

Please keep this in mind. You’re surely planning to do some type of continuing education this year. TBSE 2012 will be your sure bet! Even if you are uncertain, or were not necessarily planning anything yet, this will be the most important dental event of the year — you and your team need to be there with the best practices in North America!

Please take a few minutes right now to figure out how many from your office will attend TBSE 2012. At these prices, you should certainly bring the entire team! Once you do, go online to www.tbse.com and register there. To get your special pricing online, please use coupon code “TBSE4.” You will receive a confirmation from us shortly thereafter. We will also keep in close touch so you will be the first to find out all of the details as they are announced!

Start planning now for TBSE 2012 — the dental experience that will last a lifetime! Guaranteed!

See you in November!

Sincerely,

Richard H. Madow, D.D.S. David M. Madow, D.D.S.

P.S. You should not hesitate on this offer. You will not have another chance to come to TBSE 2012 at this price. Call us at 1-888-88-MADOW (1-410-526-4780 international) today! You may also register online at www.tbse.com. Remember the coupon code online is TBSE4.

Final thought – Hopefully the special pricing (before midnight, March 31, 2012) and the Planet Hollywood Resort and Casino location will make it more appealing than EVER for you and your team to be at TBSE 2012! So while you are thinking about it, please call toll-free in the US at 1-888-88-MADOW, or on our international number at 1-410-526-4780, or go to www.tbse.com. However you do it, we will see you in November! It’s going to be TOTALLY AWESOME!!! Remember, at midnight on March 31, the special tuition will go away!

1-888-88-MADOW

offer code: sem04

You Have A Problem

So – you take your car in for the 40,000 mile checkup and a few hours later get a call that goes something like this:

“Good news Miss Grindall, everything’s in great shape…….except the water pump is leaking. Fixing it today will prevent the engine from overheating in the future. It will be six hundred dollars.”

What is the first thing you are thinking?

“Wow – I brought my car in for an oil change and now they’re telling me it’s gonna be six hundred more bucks? Does it really need a new water pump? Are they just trying to rip me off or fill some sales quota? What should I do?”

The mechanic offers to put it up on the lift to show you the leak – but let’s face it, you may as well be looking at the inside of the Apollo 11. So what do you do? It all comes down to trust.

A similar scenario takes place in your dental practice every day. Someone comes in for a hygiene visit and they walk out thinking…

“Wow – I just went in for a cleaning – it’s not like anything hurt. And now they are telling me I need an eight hundred dollar filling!”

Once again it all comes down to trust.

It’s all of the things you have done BEFORE this appointment took place that come into play now. Have you worked with human nature, bonded with the patient and made them feel special? Or do they feel like they are a nameless nobody in a dental factory? Everything you do, both big and small, up until the moment that treatment is suggested – is what causes that patient to schedule the appointment or walk away.

If the mechanic has called you by name, acted courteously, stuck to all of their promises (such as being ready for you when you arrive and delivering your car at the promised time), fixed everything right the first time, and taken care of all the little things – you are more prone to believe them when a leap of faith is required. And of course dentistry is no different.

So if patients aren’t saying yes to the big things, it is time to ask yourself how you are doing on the little things.

There is one difference nowadays though, and it’s a game-changer. It’s your online reputation.

If you are questioning the need for a water pump, it’s possible that you’ll go onto Yelp or some other online rating site to check that shop out. And if half the people on there say the same mechanic ripped them off, you just may say no to the pump, or at least get a second opinion. On the other hand, if everyone says things like “honest, reasonably priced, great people to deal with, etc…” you will probably tell them to go ahead with the repair.

No question about it – your online reputation is just as important as your word of mouth in the community. It is essential to have great marks on both frontiers.

So please – make sure that every single patient has an extraordinarily great experience in your office.

And just as importantly, make sure that your online reputation is just as stellar.  If you’re not sure how to do that – please check out our upcoming two day hands-on Social Media seminar at our fantastic Social Media Institute on the waterfront in Baltimore, MD. You will have a great time, get to visit our beautiful city and most of all – learn how to use social media to grow your practice like crazy! It’s fun, it’s easy, and it will be two days that you will never forget! It’s March 22nd and 23rd, and there are only a few seats left. Click here or give us a call at 1-888-88-MADOW to sign up.

The Dental World Will Be Rocked This Evening!

Prepare for blast off…

“TONIGHT IS THE NIGHT WE ROCK THE ENTIRE DENTAL WORLD!”

We have had so many of you tell us that you are ready to make this your BEST year yet in the history of your practice. If you are serious, we are ready to help you. It’s going to happen this evening!

We’re going to be teaching how to become the “go-to” dentist in your area! How would you like to be “the dentist” or “the office” that is consistently mentioned when anyone in your area mentions “dentist?” It is easier than you think!

This evening is our Madow Powerhouse call and we are going to be revealing our new secrets that will get you and your team so fired up that 2012 will eclipse anything you have ever seen or done!

Our Powerhouse Group is made up of forward thinking dentists and team members like you! We all help each other grow like crazy. The calls always fill up. There may be still time to reserve your spot but you gotta ask fast!

You must believe us when we say
there is NOTHING else like this in dentistry. 

And guess what? The “rewards” of being on this call have even gotten better! If you call us right now to get on this evening’s call, we have an incredible bonus package we will send you as a “thank you!”

Take a look inside the package we will be sending you:

1. DVD: “How to Never Run Late” by The Madow Brothers – This video answers the age old question “How can we stay on time and not upset our patients ever again?” It’s a fun watch for the entire team. And you will become the office that is always running on time!
2. DVD: “Can We Stop Cancellations and No-Shows?” by The Madow Brothers – Can we stop them? Well, most likely not 100% since we are dealing with human beings. But can we minimize no-shows and cancellations so they no longer affect our bottom line? You bet we can. Just watch this video and you’ll find out how!
3. DVD: “Don’t Just Reduce Your Overhead – Slice it and Dice It!” by The Madow Brothers – We are always so concerned about production and collections but is there another way to increase your profitability? Just take a look at this video and you will find out. We give you so many things to cut down or eliminate that your head will be spinning. And your wallet will be GROWING!!!
4. DVD: “Twenty-Seven Ways to Get More Facebook Likes!” by The Madow Brothers – If you are not on Facebook yet, this video is a fantastic “jump start!” Social media is one of the best communication tools we have ever seen and this will give you great ideas on how to connect with tons of people in your community. Please watch this one with the entire team for great results!
5. “The Best Collection of Letters and Forms to Use in Your Dental Office” by The Madow Brothers – We have personally written some of the best letters that you can use in your practice! You will not find these on your practice management software. No way!
6. A great article (written by The Madow Brothers) that you can modify for your office to send out to your patients via newsletter, email, blog, Facebook, etc. Communicating with your patients regularly is something we want you to pay strict attention to in 2012 and beyond! This will be a great start!

You will receive every single one of the above bonus items totally FREE when you call and get signed up for this evening’s Powerhouse call entitled “12 Ways to Become the Go-to Dentist in Your Area!”

How do you do this? It’s simple. Just call toll-free 1-888-88-MADOW. Let us know you want to be on the call. If we still have room, we will give you the instructions! If there is no more room we will simply say we are sorry!

So call right now while this letter is right in front of you! “We can help you!”

1-888-88-MADOW

Ah ha… a last minute P.S. – – – – Call us now and we will throw in one more bonus. That’s right you will get the full length DVD that started this whole thing!!!  – “12 Ways to Become the Go-to Dentist in Your Area!” It’s less than an hour long and after listening to this, if you and your team aren’t ready to have your best year yet, then you just didn’t pay attention. That’s right, we feel that once you watch this video you have such an incredible advantage over any office in your area… it will be YOUR OFFICE that everyone is talking about because your team will be so fired up! So get ready for 2012 to be your best year EVER by FAR!!

12 Ways to Become The “Go-to Dentist” in Your Area!

“12 WAYS TO BECOME THE GO-TO DENTIST IN YOUR AREA!”

We have had so many of you tell us that you are ready to make this your BEST year yet in the history of your practice. If you are serious, we are ready to help you. One way to do it is to learn how to become the “go-to” dentist in your area! How would you like to be “the dentist” or “the office” that is consistently mentioned when anyone in your area mentions “dentist?” It is easier than you think!

Tomorrow evening is our Madow Powerhouse call and we are going to be revealing our new secrets about becoming the “go-to” dentist in your area. Ways that will get you and your team will get so fired up that 2012 will eclipse anything you have ever seen or done!

Our Powerhouse Group is made up of forward thinking dentists and team members like you! We all help each other grow like crazy. The calls always fill up. There may be still time to reserve your spot but you gotta ask fast!

There is NOTHING else like this in dentistry. 

And guess what? The “rewards” of being on this call have even gotten better! If you call us right now to get on the call, we have an incredible bonus package we will send you as a “thank you!”

Take a look inside the package we will be sending you:

1. DVD: “How to Never Run Late” by The Madow Brothers – This video answers the age old question “How can we stay on time and not upset our patients ever again?” It’s a fun watch for the entire team. And you will become the office that is always running on time!
2. DVD: “Can We Stop Cancellations and No-Shows?” by The Madow Brothers – Can we stop them? Well, most likely not 100% since we are dealing with human beings. But can we minimize no-shows and cancellations so they no longer affect our bottom line? You bet we can. Just watch this video and you’ll find out how!
3. DVD: “Don’t Just Reduce Your Overhead – Slice it and Dice It!” by The Madow Brothers – We are always so concerned about production and collections but is there another way to increase your profitability? Just take a look at this video and you will find out. We give you so many things to cut down or eliminate that your head will be spinning. And your wallet will be GROWING!!!
4. DVD: “Twenty-Seven Ways to Get More Facebook Likes!” by The Madow Brothers – If you are not on Facebook yet, this video is a fantastic “jump start!” Social media is one of the best communication tools we have ever seen and this will give you great ideas on how to connect with tons of people in your community. Please watch this one with the entire team for great results!
5. “The Best Collection of Letters and Forms to Use in Your Dental Office” by The Madow Brothers – We have personally written some of the best letters that you can use in your practice! You will not find these on your practice management software. No way!
6. A great article (written by The Madow Brothers) that you can modify for your office to send out to your patients via newsletter, email, blog, Facebook, etc. Communicating with your patients regularly is something we want you to pay strict attention to in 2012 and beyond! This will be a great start!

You will receive every single one of the above bonus items totally FREE when you call and get signed up for tomorrow evening’s Powerhouse call entitled “12 Ways to Become the Go-to Dentist in Your Area!”

How do you do this? It’s simple. Just call toll-free 1-888-88-MADOW. Let us know you want to be on tomorrow’s call. If we still have room, we will give you the instructions!

If our lines are busy, please keep trying. Do this earlier rather than later as we will fill up!

So call right now while this letter is right in front of you! “We can help you!”

1-888-88-MADOW

Ah ha… a last minute P.S. – – – – Call us now and we will throw in one more bonus. That’s right you will get the DVD that started this whole thing!!!  – “12 Ways to Become the Go-to Dentist in Your Area!” It’s less than an hour long and after listening to this, if you and your team aren’t ready to have your best year yet, then you just didn’t pay attention. That’s right, we feel that once you watch this video you have such an incredible advantage over any office in your area… it will be YOUR OFFICE that everyone is talking about because your team will be so fired up! So get ready for 2012 to be your best year EVER by FAR!!

Mailbag

Guys,

I saw your seminar at The Yankee meeting in Boston and it was fantastic! Just one quick question for you. You talked about sending a personalized mug with flowers to patients who refer others to your practice. What do you do with male patients? Isn’t it a little weird to send flowers to a guy? Thanks- see you in Las Vegas!

Dr. Rob “Razor Boy” Walker

Razor Boy-

Great question – we get that one a lot. There is absolutely nothing wrong with sending a man flowers – everybody loves flowers! Actually, since most men receive flowers so infrequently they have lots of impact. It will really get their co-workers curious and they will all ask who the flowers are from, creating a ton of “good press” for your practice. Of course, if you have a reputation for hitting on men or just plain don’t like the idea, you can place movie passes, a restaurant gift certificate, etc., inside of the mug. But we love flowers!

Dear Madow Brothers,

I usually love your daily emails, and as a dental supply rep I just about always pick up a good tip to share with my offices. However, I found yesterday’s message to be terribly off-the-mark. I am not out to rip people off! I provide a great service and certainly deserve to be paid for it. Besides, my offices love it when I bring donuts in for them. I may charge more than your club, but to many people it is worth it.

Name withheld by request – just call me “Henry.”

Henry,

Thanks so much for your email, and please don’t take yesterday’s message personally. For over twenty-two years we have been helping dentists and team members grow their practices AND reduce their overhead. We have spoken to thousands of dentists and been inside hundreds of practices and have pretty much seen it all.

So while you may be a great guy, it is our goal to help people save (and therefore earn!) more money and have fun while doing so. That’s why we created The M Club. We want dentists and team members to save tons of money on their dental supplies, get fantastic rewards simply for purchasing supplies, and actually have fun!! Our M Club members are loving it, getting great prizes like iPads, cameras, luggage and jewelery just for doing something they were doing anyway, and not being held hostage by someone who says they won’t fix their equipment if they don’t buy supplies from them. The results have been fantastic.

Sorry – but The M Club is the best way in the profession to purchase dental supplies. Thanks so much for the opportunity to once again give the phone number – 1-855-THE-M- CLUB. Membership is free – so call today and begin saving lots of cash with your first order!

Rich and Dave / Dave and Rich,

I love your daily emails and have been inspired to write more frequent emails and blogs for my patients. Where do I find all of the ideas?

Dr. Mark in Atlanta

Mark,

Great question! The main thing to do is keep your eyes and ears open! Every time a patient asks you or a team member a question (which happens frequently) – realize that many others in your practice and community have the same question! Things like “When does a child have their first dental visit?” or “Why doesn’t my insurance cover this?” or “Do Crest White-Strips really work?” are questions we get all the time. There are tons of them! So keep a little journal of your patient’s questions and you will never run out of topics for your emails and blogs! And….if you want a profesionally written dental blog or article every month, you should join Powerhouse! It’s one of the many membership benefits. To find out how to join, just call us at 1-888-88-MADOW.

Want to see your question answered in one of our daily e-blasts? Send it on over!!! We can help you!!