The Easiest Way To Lose New Dental Patients!

According to a recent study, over 30% of telephone calls to dental offices never actually get answered. Of course we didn’t believe this – so what did we do? Called a bunch of dental offices!

Believe it or not, our anecdotal research showed that it was indeed true. Amazingly, most offices did not have phone coverage during their day off (typically Wednesday, Friday, or both) and just about every single one had an answering machine on during the absolute best time for new patient calls – lunch! Even more amazing – it was not uncommon to get a message such as “We are busy treating patients right now and cannot answer the phone…..” YIKES! Why not just scream to a potential new patient – “We are too busy for you!”

Think about it – if you are closed one day per week with no phone coverage and put the answering machine on during lunch, you are automatically losing 30% of your calls. Many of those are potential new patients who will never call back!

Now think of how much it would cost you in staffing to have the phones answered during these times. With a new patient being worth anywhere from $3600 to $10,000 (depending on whose statistics you like) – can you really afford NOT to have the phones answered?? Having constant telephone coverage is a guaranteed way to increase new patient numbers AND existing patient satisfaction.

For more tips on scheduling LOTS more new patients, click here to find out about our great new program, Profitable Scheduling, or call us at 1-888-88-MADOW.

Brand New from The Madows – Last Night’s Test Already Proves This to be a Winner!

Sunday night we ran a small test blurb on several social media sites unveiling a new Madow product. We asked for feedback and what we received was so unbelievable, we didn’t want to wait any longer to introduce this to our Madow members and subscribers.

The product you are about to see is a result of twenty years of research on this very important topic. What we have come up with is designed to increase your profitability very quickly. We think you will be very happy!

To be among the first to review our exciting new product, please click here!

Talk to you soon.

Not Scheduling Enough New Patients?


An interesting study was just published concerning what annoys people the most when they call a business, including dental and medical offices, on the telephone. Which of these do you think was the number one complaint?

a)    Being put on hold

b)   Not being called by name

c)    Rude customer service

d)   Not having a need sufficiently addressed

Made your guess? Okay – it was kind of a trick question, because although these important things are what we tend to stress the most in the dental office, none of them are correct!  The most important frustration customers (read: current patients AND potential new patients) experience when calling an office is not having the phone answered at all!!

Think it doesn’t happen in your office? Our “mystery shopper calls” have shown it probably does. Do you put an answering machine on during lunch? Well, that’s the easiest time for a potential new patient who works (and thus has good insurance) to call! Don’t think that having a recording on saying “We are now at lunch and will return at 1:00 PM” will satisfy a caller. They don’t need to know that you are at lunch any more than they need to know you are in the bathroom! What a caller wants is to have the phone answered by a real human being!

Even worse, if your office is closed on Wednesday or Friday, does the world shut down or are you losing potential new patients?

Let’s put it this way. If your phone is not answered ONLY during lunch, that means at least 12.5% of the time, probably more, a potential new patient will call and hang up. Add a day off to that and it shoots up to thirty percent!! Can you afford that?

Another huge problem in the dental office is not properly handling caller’s questions correctly. If you don’t know the definitive answers to questions such as  “Do you take my insurance?,” “How much do you charge for a cleaning?,” and things such as the best way to handle “shoppers,” you are losing tons of revenue.

And that’s just scratching the surface. There is actually one more thing that causes more dental offices to lose more potential new patients than anything else! The good news is that by learning the correct answers to those tough questions along with a few simple techniques (without spending a DIME more on marketing!) you can double or triple the amount of new patients you are scheduling within a matter of months. It’s pretty simple if you have the proper knowledge. To find out more, click here.