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Madow Social Media Marketing Summit

Just Announced – Brand New Location!

“Grow Your Dental Practice Like Crazy Through Social Media!!! How Facebook, Websites, Blogs, Twitter, YouTube, and Google Will Position You As THE BEST OFFICE in the Area!!!”

Dear Colleague,

Are you keeping up with what is going on in dental marketing these days? You’re not sure? Well, here’s a statistic that may frighten you. Last month alone 5.4 million people used Google to find a new dentist. That’s right – well over FIVE MILLION PEOPLE ignored all the Yellow Pages ads, direct mail coupons, patient referral programs and everything else you may be doing  – choosing instead to electronically locate a dentist! And well over a million patients stayed in touch with their current dentist, generating millions of dollars worth of treatment, due to what is now being referred to as “Web 2.0” or “Social Media Marketing.”

There is an incredible new way to let people know about your dental office! The good news is that it’s virtually free! The better news is that if you take advantage of this technology now, you will be able to very quickly establish yourself as THE EXPERT DENTIST in your area and basically blow your competition out of the water!  Web 2.0 has the potential to bring more income into your practice than anything you have ever done in the past!

Think back for a second. Remember 10-15 years ago when dentists were first getting websites? Many had no idea what they were doing but they just wanted to jump on the bandwagon because after all, the mentality was “if the dentist across the street has a site, I better get one.”

Some sites were pretty good; unfortunately most were bad. But good or bad, one of the big problems with these sites was they were impossible for the public to stumble upon. And unfortunately fifteen years later, most dental web sites are the same – they may look good but they are not bringing in many new patients. They are no more than fancy “electronic brochures!”

Search engine optimization (oftentimes referred to simply as SEO) promised to take care of that problem! The idea here is if you tweak your site by adding certain tags and keywords, someone in your area searching for a dentist would easily find you site because it would pop up very high on Google.

But it’s not quite that easy!

Even if you are lucky enough to have the knowledge to optimize your site yourself or to find the right person to help you, there is still an inherent problem using search engine optimization to promote your practice on the web. The problem is this: the only people that will find you are the ones that are actively searching and…

just happened to type in the correct keywords!

What is the likelihood? Most studies show that it is very slim. Plus, Google constantly changes their search parameters, so staying on top of this is almost impossible.

But imagine people in your area finding out about you and your practice in a different way – as they go about their normal online activities such as web browsing, emailing, shopping, social networking, and the like? If that were possible, don’t you think that would be much more of an effective marketing strategy?

Well it’s not only possible – the truly successful and progressive companies, both large and small…

are doing it right now!

It is a brand new approach, combining all of the tools that the internet has to offer which equates to new customers, happier customers and MORE BUSINESS!!!

And right now your dental office can have success with this in the same way that Southwest Airlines, Marriott Hotels, Sony Electronics and many of the other big boys have! There is a definite way of getting your name and message out to the people in your area about you as a dentist.  Not only that, this will be an interested and well-informed group that is very likely to accept treatment recommendations and refer others like crazy to you. And this works with your CURRENT patients as well!

It’s called “Social Media Marketing” and it’s the fastest growing and one of the most effective ways to market a business. It’s taking place right at this very moment and growing like crazy! And the good news is that there are very few dentists that understand how to properly use social media to market their practice. NOW IS THE TIME TO TAKE ACTION!

Chances are, if you would be asked if you knew what social networking was, you would give one of two responses:

1.    “I have no idea what social networking is.”
2.    “Social networking is stuff like Facebook and Twitter.”

Believe it or not, the first response is the more common. And maybe you think response #2 is fairly accurate. Sorry, it is not!

You see, Facebook and Twitter make up a very tiny portion of what social networking is. Answer #2 would be analogous to saying that nine players make up a baseball team. It is partially correct because those are the obvious people you see on the field at the beginning of the game. But in addition to the starting team, there must be other starting pitchers, relief pitchers and a strong “second string.” And it doesn’t end there. In order to win, you need a manager, coaches, trainers, office personnel and so on. And they all work in conjunction with each other to produce a desired result. The best nine players in the league couldn’t win a game without everything else properly in place.

Social Media Marketing is actually similar. It consists of a series of things that you do online that all work in harmony to produce a specific and very predictable result, which in this case is getting people to find out about your practice, come to you as a patient, accept treatment and refer others! And remember, it will also get your current patients to accept more treatment and talk up your office like crazy!

Right at this very moment there is a gold mine out there, and if approached the correct way, YOU are going to be light years ahead of every dentist in your area!

More good news: this “gold mine” is virtually …

FREE!

Just imagine if ten years ago you were the only dentist in your area that had a web site. Every time someone would type in “dentist” and “your town,” they would be directed to YOUR web site. That would have been pretty nice, right?

Unfortunately those days are gone. Most social media experts predict that the stand-alone web site as we know it is becoming a thing of the past. Most of your patients and prospective patients will be getting their information about you through various other online methods. That’s not to say you will be losing your regular web site. You will still have it but it will simply be one piece of a MUCH larger picture.

They will be finding out about you and staying in touch with you more through social sites such as Facebook, Twitter, WordPress, LinkedIn, YouTube, Google, and the list goes on and on.

It is happening NOW!

Sound overwhelming? Well yes, it can be. But it can also be very simple and easy to implement with the correct knowledge. And that absolutely DOES NOT mean being a tech genius. One of the most successful social media marketers in the world does not even know how to turn on a computer!! So if you are reading this, you’re already many steps ahead of him!!!

Social Media Marketing is neither haphazard nor difficult. It is a definite plan, which needs to be systematically followed. You simply have to know what to do.

And YOU do not have to be the one doing it. Your time is probably most productive doing dentistry and you want to relax when you are not in the office. Social Media Marketing is not another frustrating, time consuming hands-on project for you. It is something that can actually be put on autopilot, so it’s working even when you are on vacation or sleeping!

At this point you are most likely thinking that you don’t want to miss out on perhaps the best way to market your dental practice in the history of the profession. So how can you find out more?

Research or surf the internet until you find the answer?

Well, unfortunately that would most likely lead to frustrating and inaccurate information, not to mention how long it would take! It’s a lot to take in! Social Media Marketing simply cannot be explained in an article, a lecture or a CD!

So what is the answer? What do you do if you want to not only learn more, but actually be “up and running” in the fastest manner possible?

Here is your answer: Attend a Madow Brothers…

TWO DAY, HANDS-ON
SOCIAL MEDIA MARKETING SUMMIT!!

Where everything you need to know to increase your practice’s profits will be revealed – from A-Z!

As respected leaders in the fields of marketing and practice growth for twenty years now, The Madow Group has taught thousands of dentists how to make their practices more profitable than ever. And now there is a new trend that will take dental marketing by storm, and the timing is better than ever to get started. This will be the most fun and lucrative hands-on seminar you will ever attend in your life!

So what exactly does the “hands-on” part mean? It means that as well as getting expert instruction on how all the latest trends in social media and internet tie into your overall marketing plan (and can jettison you ahead of everyone else in your area regardless of what type of marketing you are currently doing) you will be working live with your “virtual assistant,” helping you set everything up every step of the way.

So instead of the typical course where you leave with twenty pages of notes, more confused than ever and have no idea where to start – you’ll actually be up and running immediately! Your new social media marketing plan will actually be working for you…

BEFORE THE SEMINAR IS OVER!!

All you need to do is bring yourself and your laptop. Everything else will be taken care of!! Needless to say, due to the nature of this course, attendance will be strictly limited!!

What will be covered at this amazing two day event? Basically everything you need to know to be not only up and running, but WAY AHEAD OF THE PACK when it comes to Social Media Marketing. We will go from A–Z and teach you exactly what you need to know so that Social Media Marketing can pay off BIG TIME for your dental office.

Here are just some of the things you will be learning:

•    How to maximize the FREE power of social media sites to find new patients and get them to accept your treatment!

•    Step-by-step instructions for how to get started with online social networking sites like LinkedIn, Facebook and Twitter!

•    How to locally dominate the online dental marketplace!

•    How you stack up against your competition and use this information to enhance your total brand and strategy!

•    Ways to change “You have a nice website” to “I want to be your patient!”

•    How to place specific content in various areas throughout the web and have it link back to your site!

•    Why you don’t just increase your visibility – increase your credibility too!!

•    How to clearly define your “Brand” and get it noticed in this era of electronic overload

•    How to produce a dental video online in 90 seconds with this simple device and watch your visibility TRIPLE!

•    Long term strategies to keep your patients excited and loyal

•    Dynamic secrets to true Search Engine Optimization (SEO)!

•    How to easily build a tremendous following of people who will become practice ambassadors – both online and offline!

•    Ways to successfully blog even if you are not a good writer or don’t have the time!

•    How different components of social media such as Facebook, Google, LinkedIn, WordPress, Twitter and more will all work together to drive your practice to the top.

•    How to establish yourself as the dental expert in your community and generate tons of traffic to your website!

•    How to create a strategy that will be a magnet for attracting new patients and re-energizing existing ones!

•    Why you won’t have to ask for referrals – your media network will do it for you!

•    Tracking, tracking, tracking. How to tell if your efforts are paying off and how to easily shift strategies if necessary!

•    Why you shouldn’t abandon traditional marketing (such as new residents, postcards, etc.) but instead make them blend in to increase your practice by huge proportions!

•    How to create an online marketing system that takes minimum time and maximizes your efforts.

•    Simple ways to get qualified patients to find your website!

•    How to build a magnetic brand image that attracts patients to you!

•    Personal attention to guide you through every step!

•    And much much more!!!

LEARN WITH THE EXPERTS

Dr. Richard Madow and Dr. David Madow

Rich and Dave Aug 07 Web

The Madow Brothers are known for staying one step ahead of the rest, and there is certainly no exception here. Rich and Dave have been working with Social Media Marketing for quite some time now and are convinced that all successful dentists will ultimately be adapting this marketing strategy. They are bringing the Social Media Marketing Summit to an intimate group of dentists who want to be on the forefront!

Lethia Owens

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An internationally known social media expert and personal branding coach and founder of Lethia Owens International, her clients include Boeing, Johnson & Johnson, Anheuser Busch, The American Cancer Society and dozens more major corporations and charitable organizations. She has even done personal branding work for the IRS!

Lethia is well equipped to help you develop a results based magnetic branding and social media marketing strategy. With a degree in computer science and experience as a certified coach and personal branding strategist, she has traveled the world educating others about social media marketing, and has the knowledge and expertise to make your practice reach its true potential. She is constantly staying on top of the ever changing Web 2.0 landscape and is ready to unleash her knowledge on the dental world!!!

A Complete Team of Virtual Assistants

Lethia will be bringing her team of “Virtual Assistants” to personally hold your hand and work with you every step of the way and to make sure that when you leave, your strategies will be set up and ready to roll!!

Whether you are already up and running with “social media marketing” and “search engine optimization” or you barely know how to use email, if you plan to experience serious practice growth in the next few years, you must take advantage of the newest and most cost-effective way to market your practice!

This extraordinary event will take place in San Francisco on September  25th and 26th, and in order to provide the best instruction possible will be strictly limited to 30 participants.

Just look what some of our participants said via Facebook and Twitter after completing the last Social Media Marketing Summit (you will be able to say the same when you finish).

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This is the kind of material that you absolutely will not find anywhere else. That is a guarantee!

If you’re new to all of this and would like to gain deep knowledge that will allow you to leverage the power of social media to grow your practice, attract more patients and promote your brand, this program is perfect for you.

If you have dabbled in social networking – congratulations! You are already way ahead of most dentists. But please understand that just being on Facebook does not make you a social media marketer. Ninety-nine percent of the people using social media have no idea how to use it to make big money!

The thirty dentists that attend the two-day hands-on Social Media Marketing Summit in San Francisco will be trained to become experts!

THE DENTAL SOCIAL MEDIA MARKETING SUMMIT – A HANDS-ON WORKSHOP
SEPTEMBER 25-26, 2009
SAN FRANCISCO, CALIFORNIA

Please make your plans to attend, as this course is certain to fill up quickly and sell out.

YOUR INVESTMENT:
EARLY REGISTRATION $2995 for each doctor (or first person from office) before September 1, 2009.
$3495 for each doctor (or first person from office) September 1, 2009 and thereafter.
$895 for non-dentists accompanied by doctor (spouse, partner, office manager, etc.)

Includes two lunches, one dinner and a special evening brainstorming reception with Dr. Richard Madow, Dr. David Madow, and Lethia Owens!! All you need to bring is yourself and your laptop computer. Everything else will be supplied!!!

QUESTION: I am a doctor and would like to know whether I should bring a team member from my office?

ANSWER: Although it is not necessary to bring anyone, doctors may wish to bring a key person from the office that is involved with or responsible for marketing.

At this meeting we will not just tell you “You need to optimize your website, be on Facebook and blog every once in a while.” We will give you the tools, help you get started, customize them to make them yours, and make sure that you are ready right out of the gate to elevate your practice using Social Media Marketing. It will be right there for you!

Watch what Dr. David Grayson said after day one of the Social Media Marketing Summit:

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The Madow Brothers take their seminars and hands-on courses VERY seriously. This is the first hands-on course they have presented since 2001. Baltimore sold out and so will this one! You certainly do not want to miss it! Please register today!

Registration options:
1.    Click here for your secure registration form.
2.    Call 1-800-258-0060 to speak live to a Madow Group team member!

Don’t “think” about this opportunity for too long. Do what the winners do. Take action right now. Because you know all too well what will happen if you take a pass or forget to sign up! NOTHING is going to change! Tomorrow will be like today, and the day before that.

Is that what you really want?

This seminar will be the best investment you will ever make in your practice and in your future! Come to San Francisco!

Registration options:
1.    Click here for your secure registration form.
2.    Call 1-800-258-0060 to speak live to a Madow Group team member!

PLEASE DO NOT MISS OUT!!!

Madow Brothers Social Media Marketing Summit Review!

WOW!!! These were truly two incredible days!!!

As you may know, The Madow Brothers Social Media Marketing Summit took place this past Friday and Saturday in Baltimore.  To say that it was a success would be a major understatement. We believe that everyone who attended left with an amazing amount of information that will help them move their practices forward.

Lethia Owens was informative, energetic, and supportive! Our attendees learned all about Web 2.0 and how to use it to increase their practice’s visibility in the community. She, along with her “virtual assistants” even stayed each day after the session ended for as long as necessary to help anyone with any questions they may have had. By the time it was over, everyone was set up and “ready to go!”

Take a look at what Dr. David Grayson said at the end of day one in the video below:

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This was originally supposed to be a one-time event. But after receiving such unbelievable feedback and praise from all that were in attendance, we now realize it would be a disservice to other dentists and teams if they did not have a chance to experience this. So we are now in the process of planning the next Social Media Marketing Summit.

Preliminary details are:

  • September 25-26, 2009
  • San Francisco, CA
  • $2995 for Doctor (or for a team member attending without doc)
  • $895 for team member.

SMM Seminar 8-2009 013

Hotel and other information will be available soon. Since it will be a small group of attendees, spaces will fill up quickly! Please call as soon as possible to register at 1-800-258-0060.

Please do not stop your marketing!

Please do not stop your marketing!

Unfortunately, we hear this one all the time from dentists: “Things are a little tight as far as my cash flow these days, so I have decided to cut back on my marketing.” If you are even remotely thinking this, please be warned that making this mistake could prove to be very serious.

Think about it for a second. There is a very good chance that your bottom line is down 20% or so in this economy right now. That seems to be the national average. Maybe you are doing a little better or a little worse. But if this is true, then you absolutely need new patients, not necessarily to grow your practice, but to at least get your numbers up to where they should be. So you need to continue your marketing or you will slip even farther behind.

Now, of course, we are not recommending that you continue marketing that is not working. We would not recommend that in ANY economy, let alone a down economy. Make sure you are doing things that have been proven to work, especially in tough economic times. There are tons of things that work now.

It is crucial to save money on the things that you are able to save on!

So we have established the fact that halting or postponing your marketing because of the economy is perhaps one of the biggest mistakes that you could make. Having said that, there are many areas you SHOULD be saving on. The most important expense that you can start saving on immediately is for your dental supplies. This one is such a no-brainer; we are surprised that 100% of you are not doing this.

It doesn’t take a genius to tell you that your dental supplies comprise a significant portion of your expenses. If you are like the average dental practice, you are most likely buying the equivalent value of a luxury car or SUV each year in dental supplies! If it were possible, wouldn’t it make sense to minimize this expense while purchasing the exact same dental supplies?  Well, this is very possible. As you know, many years ago, we teamed up with David Fry and Bryan Lindsay to create the Richards Report Buying Group. Since its inception, our goal has been to bring our members their dental supplies at the absolute lowest cost possible. The way we are able to do this is the same way that large companies are able to purchase goods at much better prices than the average consumer – by buying in large quantities.

Let me ask you a question: If you wanted to purchase some hamburger buns, do you think you’d be able to do so at the same price that McDonald’s purchases their buns? Or if you needed a flat screen TV, could you get the same price that Marriott Hotels gets? Of course the answer would be no to the above. These companies buy so many hamburger buns and TVs that they get to purchase these at probably half of what we would pay.

Well, the same applies to your dental supplies although not on as grand of a scale, of course. You see, over the last thirteen years, we have brought so many dentists into our buying group that we are able to negotiate what we believe is the best deal on dental supplies in the profession.

Some of the highlights of the Richards Report Buying Group are:

Free membership ALWAYS! Some other groups lure you in with “free membership,” only to find out that it was a teaser and in order

• Fastest shipping to-your-door!

• Dedicated phone number for our members! When you place an order, you call our incredibly dedicated staff at the Buying Group. They will treat you like part of our family! The phone number is 1-866-309-9472.

• Easy signup! Call 1-866-309-9472 immediately and get signed up in a matter of seconds. Then, as soon as you are ready to place your first order, you may call, fax or go online! It is so simple.

We cannot stress enough how important it is right now to join a buying group. In the past, if you wanted to overpay for your supplies, maybe it was easier to make up for it with increased revenues. Today, you need to save every single way you can. This is a MUST!!!!

Others who have promised to help you have come and gone while The Madow Brothers are making more dentists successful every day! Remember, you are not alone anymore!!!

If you have any questions at all, please call us at 1-800-258-0060 and speak with any of our extremely helpful staff.

It’s Not Too Late!!!

“The Most Spectacular Dental Event of 2009?”

Dear Friend,

Hello!  Dave and Rich Madow here – the whacky dentist brothers that you have grown to love over the years! Although we may be a little on the crazy side, we have inarguably helped more dentists and their teams become successful over the last twenty years than anyone else out there.  How do we do it? It’s actually quite simple. We understand how to help you and your team LOVE your profession. Once you can do that, becoming happier and getting rich in dentistry begin to fall right into place.

TBSE (The Best Seminar EVER!) is an event where we bring in the very top speakers from the dental world and successful, motivating people from outside dentistry as well. For three straight days, dental teams get together to learn and have the time of their lives. And even with the current economy, three thousand of the most energetic dentists, team members and spouses from all across the U.S. and Canada attended last year. The theme is all about how to “Love Dentistry, Have Fun and Get Rich!” Every person is there for the same purpose – to learn how to love what they do, have more fun, and make a lot more money while doing so. All of these comments are from TBSE 2008!!

This is the lifeline to our practice. It recharges us and gives us hope and tangible things to do to help our practice!
Stephen Chan, D.M.D., La Mesa, CA

Dave and Rich are the rock stars of dentistry. TBSE is like seeing your favorite band give a great show!
Janette Williams, D.D.S., Loveland, OH

When I heard of TBSE, it made me chuckle. “TBSE,” that’s a pretty bold statement. But you guys have earned that title. You are the BEST! I will bring my whole team here next year for sure!
Bin Hoang, D.D.S., San Clemente, CA

Wonderfully refreshing! WOW – never been to a “fun” dental conference that was also educational. The speakers offered “not your typical” topics or messages. Keep it going guys… we need you in dentistry!
Joy Graves, D.M.D., Fayetteville, NC

How do you do it year after year? We had a fabulous time at TBSE. I am inspired and psyched!!!
Rand Werrin, D.D.S., Assoc. Professor, Univ. of Pittsburgh School of Dental Medicine, Inventor of the Triple Tray,  Pittsburgh, PA

This was our first TBSE and I have had an amazing, life-altering experience – personally as well as professionally. This was the best investment for our office in years.
Diana Greenwald, R.D.A., C.D.A. – Office Manager – office of Dr. Gary Glick, Lake Hopatcong, NJ

Over the TOP! Well organized, on time, fun, unbelievable speakers! I don’t know how you get these awesome people every time – that alone should get you on the cover of the dental magazines – ALL OF THEM! Congratulations to both of you and the fabulous support team. Thank you for having me!
Norma Gieni Dunbar – Office of Dr. Chris Geradts
Moose Jaw, SK, CAN

I love the experience of being here! The energy is awesome, as well as the fact that you get to meet dental professionals from different parts of the USA and the world!
Christina Gamacho – Office of Dr. Kerri-Rae Agin, Woonsocket, RI

Want more? You got it!

This November we will be celebrating our FIFTEENTH annual super fall seminar! For number FIFTEEN, we will pull out all of the stops and make this one the dental seminar of the century! This will be the one that you cannot afford to miss.

As a matter of fact, this one will be so special, it will be called the…

“2009 Love Dentistry SuperFest!”

Sure, it will still be every bit of TBSE (The Best Seminar EVER!) that has become famous over the last fourteen years, but since we have been traveling all across North America over the last three years doing our one day “Love Dentistry” seminars, we have discovered something extremely important…

When you and your team begin to really LOVE what you do,
the rest is so easy to learn!

And that’s what the 2009 Love Dentistry SuperFest is going to be all about. It will be three thousand of the coolest, most upbeat, friendliest, successful people in dentistry having fun and making their practices even better than they ever thought possible!

There truly is nothing like this seminar. In fact, some attendees call it a dental rock concert. In addition to the speakers, we have music, skits and fun that you have never seen at ANY dental seminar!  It’s a “not to be missed” event. It’s a lot of people with incredible contagious energy! And best of all, when you leave, you and your team will have learned how to be happier and much more successful in dentistry.

We cordially invite you and your team to be a part of this amazing event. It will again be held in Las Vegas on November 12, 13 and 14, 2009. IF you are even the least bit interested, you should sign up right now! You do not want to take a chance on getting closed out of the 2009 Love Dentistry SuperFest!

The 2009 Love Dentistry SuperFest is quickly filling up. Many of the attendees at the 2008 event have already secured their spot. Remember, we are limiting attendance to the first 3000. Please register your office today while you are thinking about it!

For easy registration just click on this link! https://www.madow.com/tbse/

Sincerely,

David M. Madow, D.D.S.     Richard H. Madow, D.D.S.

P.S. If you would like to get an idea of what you missed at our 2008 TBSE, please check out the free video at www.youtube.com/themadowgroup and then click on “Cover of Dental Economics.” We look forward to having you and your team join us in 2009! It will be the best EVER! Please do not get left out!

The “Tweetest” Thing Going in Dentistry!

Why Twitter Matters to Dentists

Today people want to be able to learn a lot about a business before they walk in the door. And your dental office is no exception. Web sites give your prospective patients an immediate impression of your practice’s style and substance.

But now dental offices are beginning to dip their toes into the world of social media, figuring out whether they can “tweet” and “friend” their way to more patients and a healthier bottom line.

While the average dental office does not yet have a Facebook page, some very savvy docs have already taken the plunge and joined the tweeting community. (For the uninitiated, Twitter users post messages on a web account to a personally created network of “followers” in short bursts of 140 characters or less, and those followers can post — or “tweet” — right back.)

Twitter’s use as a marketing tool is more obvious than Facebook’s. No matter the content of tweets, they give followers a little reminder that the place exists, making it that much more likely that they’ll pick up the phone and make an appointment.

“It’s BRIGHTEN YOUR SMILE month! $25 OFF any tooth whitening procedure…,” tweeted a dentist just before 2 p.m. last Wednesday. “Saccharine Sodium which is generally used as a sweetening agent in toothpaste is 500 times sweeter than sugar,” was tweeted today by Dr. Mark Kleive in Minneapolis. He has close to 2500 followers!

Most dentist’s Twitter feeds include some valuable information plus the occasional coupon or special. But it’s important to mostly give information. That’s what gets you your “followers!” And the more followers you have, the more there will be to see it when you DO give yourself a plug! Only about 20% of your tweets should be self -promotional. A dental office that tweets well can establish its own local personality and give patients as well as prospective patients a way to feel personally connected to the doctor and team!

Also earlier today, Dr. Mehryar Ebrahimi of Los Angeles asked his Twitter followers to enter a contest to win a free electric toothbrush. Do you think that stirred up some interest and got him some patients? I’ll bet it did. There is a whole new world out there that simply cannot be ignored if you would like your practice to survive and thrive!

How do you as a dentist get started on Twitter? Well, first of all, before you start “tweeting,” you need to have your foundation in place. One very important thing is to make sure you have a great web site where all the basic information (location, hours, appointments, procedures, etc.) is easy to find and attractively laid out. Then, if you or someone in your office tweets, you should refer back to your site (at least some of the time).

If you are ready to “tweet,” or at least get going with social media marketing, we are going to be teaching all of this stuff at our two day social media marketing hands-on seminar in Baltimore on August 7-8! Come join us and leave being THE dentist in your area who is getting all of the new patients as well as keeping your current ones happy and connected with you! There has not been a marketing opportunity such as this with so much upside potential in the history of dentistry! The dentists that get in first are going to have a tremendous advantage over the ones that stand on the sidelines to “wait and see!” If you are even a little bit curious, please click HERE to discover how you can grow your practice like crazy through social media marketing!

Help us grow our communication chain…

Help us grow our communication chain…

We would like to thank you for your support on Facebook and Twitter.  We hope that you are enjoying our daily posts and that they are helping you and your practice grow.

Now we are looking for some help from you!  We are actively trying to expand our communication chain in the social media networking world.  We would like to ask you to refer some of your friends and colleagues to become “fans” on Facebook or “followers” on Twitter.  And yes… there is something in it for you!

If you refer 1 friend or colleague and they join, we will e-mail you “The File-Cabinet Millionaire”.  This is a great tool to help you stay in front of your existing clients.

If you refer 25 friends and colleagues and they join, we will send you The File-Cabinet Millionaire, and a copy of both Rich and Dave’s books for FREE ($30 Value).

“Impress The World With Your Body In Seven Days”
By Dr. David Madow

Is Your Frog Boiling?”
Ten Signs That Your Life May Be Spinning Out
Of Control And What You Can Do About It
By Dr. Rich Madow

If you refer 50 friends and colleagues and they join, we will send you The File-Cabinet Millionaire, a copy of both Rich and Dave’s books, and a set of Maxell Noise Cancellation headphones for FREE ($80 Value).

To obtain our offer, all you have to do is e-mail us at Liz@madow.com and let us know who you referred.
Again, we want to thank you for helping us GROW!!!

A SPECIAL Promotion

Dear Friend,
 
David Fry, the General Manager of The Richards Report Buying Group, has contacted us to pass the word on a very special opportunity for you to get a FREE CAVITRON ULTRASONIC SCALER!

 

That’s right, all you have to do is buy a Cavitron, then trade-in a Cavitron (or competitive unit) and get a new Cavitron FREE!!!

 

Click HERE to see details, or call The Richards Report Buying Group now at 1-866-309-9472 to find out more about this amazing deal! 

 

Best Regards,

The Madow Group

 

THIS SPECIAL DEAL ONLY LASTS THROUGH THE END OF JUNE, SO CALL NOW!


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My Recession Confession

MY RECESSION CONFESSION

Recession, depression, oppression, regression, transgression, succession, obsession, decompression, bull session, rap session or jam session? I have no clue what we are going through. And let me tell you … neither do the “experts”!

Let’s face it; there is nothing any of us can do about this economy – at least on the macroeconomic side. And by the macroeconomic side I am referring to real estate markets, stock markets, interest rates, tax laws, etc.

But the good news is that we do have some control over the microeconomic side – our personal finances. Financial strategies that I have figured out by necessity have literally changed my life and given me a better outlook on everything, no matter how long this crazy economic climate continues.

Has anything good come out of the crazy times we are experiencing? I actually think so. Let me share a few things I have learned over the past few months and have incorporated into my life. I find that they are making a very big difference. I am fairly certain they will help you as well. OK, here we go…

It is more important than ever to have a total grasp of your finances.

If you were like me, you used to go out shopping, see something you wanted, and simply purchase it. The credit card bill came in at the end of the month and you paid it. No big deal, right?

And I bet if I asked you what your average monthly cash flow is for business and personal, you would give me a blank stare. I mean, there is probably no way you could tell me accurately how much you have coming in (after taxes) each month and how much goes out. Most people only guess (inaccurately).

In the past, buying on a whim and ignorance concerning monthly cash flow probably didn’t matter too much. The money was there, we spent it – no problem. But as Bob Dylan once said, “The times they are a’changin’.” The financial climate in this country now demands our attention. This recession (depression? – whatever it is) affects all of us. Ignorance of our financial situation is a luxury we can no longer afford.

I found this cool little Web site online that will totally change this and give you a perfect snapshot of your finances at any time of the day you wish. It is called Mint and the Web site is www.mint.com.

When you go there, you will have to input some personal and financial information, but they use the same security that financial institutions use so I have no problem giving them what they need. At any time, you can go to Mint and see exactly how much you have in any of your accounts, how much you have charged, if you are over budget in any category, etc.

Once you start using Mint, it will be clear as day where your money is going. And with a few little tweaks, you will be able to cut out the money wasters and ultimately have a balanced budget!

I have been using Mint for only a couple of months now, and it has more than paid for itself already. Oh, wait a second, Mint is totally free! Check it out.

Please do not stop your marketing!

Unfortunately, I hear this one all the time from dentists: “Things are a little tight as far as my cash flow these days, so I have decided to cut back on my marketing.” If you are even remotely thinking this, please be warned that making this mistake could prove to be very serious.

Think about it for a second. There is a very good chance that your bottom line is down 20% or so in this economy right now. That seems to be the national average. Maybe you are doing a little better or a little worse. But if this is true, then you absolutely need new patients, not necessarily to grow your practice, but to at least get your numbers up to where they should be. So you need to continue your marketing or you will slip even farther behind.

Now, of course, I am not recommending that you continue marketing that is not working. I would not recommend that in ANY economy, let alone a down economy. Make sure you are doing things that have been proven to work, especially in tough economic times. There are tons of things that work now.

In our one-day “Love Dentistry” seminars, Rich and I talk about many good marketing strategies that are working now for our subscribers all across the country. And the good news is that many of these are free or “almost free.” If you have not been to one of our seminars or you are not sure where you should start, please call our office at 1-800-258-0060 and one of our friendly team members will be very happy to give you some ideas! But please, no matter what you do, don’t close up your pipeline to the community.

It is crucial to save money on the things that you are able to save on!

So we have established the fact that halting or postponing your marketing because of the economy is perhaps one of the biggest mistakes that you could make. Having said that, there are many areas you SHOULD be saving on. As I said in my December 2008 article, I have found it to be true that many vendors are willing to negotiate on price because their numbers are down so much.

The most important expense that you can start saving on immediately is for your dental supplies. This one is such a no-brainer; I am surprised that 100% of you are not doing this.

It doesn’t take a genius to tell you that your dental supplies comprise a significant portion of your expenses. If you are like the average dental practice, you are most likely buying the equivalent value of a luxury car or SUV each year in dental supplies! If it were possible, wouldn’t it make sense to minimize this expense while purchasing the exact same dental supplies?

Well, this is very possible. As you know, many years ago, Rich and I teamed up with David Fry and Bryan Lindsay to create the Richards Report Buying Group. Since its inception, our goal has been to bring our members their dental supplies at the absolute lowest cost possible. The way we are able to do this is the same way that large companies are able to purchase goods at much better prices than the average consumer – by buying in large quantities.

Let me ask you a question: If you wanted to purchase some hamburger buns, do you think you’d be able to do so at the same price that McDonald’s purchases their buns? Or if you needed a flat screen TV, could you get the same price that Marriott Hotels gets? Of course the answer would be no to the above. These companies buy so many hamburger buns and TVs that they get to purchase these at probably half of what you or I would pay.

Well, the same applies to your dental supplies although not on as grand of a scale, of course. You see, over the last thirteen years, we have brought so many dentists into our buying group that we are able to negotiate what we believe is the best deal on dental supplies in the profession.

Some of the highlights of the Richards Report Buying Group are:

• Free membership ALWAYS! Some other groups lure you in with “free membership,” only to find out that it was a teaser and in order to stay in, you must pay to play! We have never charged for membership, and we never will.
• Affiliation with the best dental supply company! As you probably know, we have been affiliated with Darby Dental for quite some time now. Darby has a reputation for a great catalog of items at fantastic prices.
• Discount from already low prices! Richards Report Buying Group members take 12% off of the regular already low prices in Darby’s catalog. Why wouldn’t you take advantage of this???
• Fastest shipping to-your-door!
• Dedicated phone number for our members! When you place an order, you call our incredibly dedicated staff at the Buying Group. They will treat you like part of our family! The phone number is 1-866-309-9472.
• Easy signup! Call 1-866-309-9472 immediately and get signed up in a matter of seconds. Then, as soon as you are ready to place your first order, you may call, fax or go online! It is so simple.

I cannot stress enough how important it is right now to join a buying group. In the past, if you wanted to overpay for your supplies, maybe it was easier to make up for it with increased revenues. Today, you need to save every single way you can. This is a MUST!!!!

Thanks for being a reader of The Madow Brothers Monthly. We are the “Love Dentistry Guys”! We have been teaching dentists and their teams how to “Love Dentistry, Have Fun and Get Rich” for just about twenty years now. Over the next few months you will be seeing more about how to “Love Dentistry!” And please watch out for the unveiling of our brand new Web site, www.lovedentistry.com. Others who have promised to help you have come and gone while The Madow Brothers are making more dentists successful every day! Remember, you are not alone anymore!!!