What do the Choco Taco and getting your patients to refer and schedule their treatment have to do with one another? Lots! In this episode of The Dental Practice Fixers dental podcast for dentists, we explore why Dr. Robert Cialdini’s “Principles of Influence” are so important in your practice. Then the mystery shopper calls take a weird turn as a dentist actually answers the phone!
Do you have a supercharged perio therapy department, or a glorified “cleaning lady” doing bloody prophys? If you’re like most dental practices, unfortunately it’s the latter.