It’s a phrase you should have at the ready – an answer to a frequently asked question that many of us dread –
“What do you do?”
I’m a dental assistant.
I’m a dentist.
I’m a dental hygienist.
I’m a dental practice administrator.
Accurate – yes. Will it turn the asker into a new patient? Not likely.
So let’s do a simple exercise.
What is the name of your practice? (Don’t worry – the questions will get tougher.)
Dr. Leonard Cohen’s office.
Majestic Hills Dentistry.
The Smile Shack.
Drs. Johnston and Simmons.
Now (a little tougher) what is a one or two word phrase that describes your practice? Here are some examples:
Next come up with a slightly longer phrase that tells the story of your practice philosophy.
Treating patients comfortably is our number one goal.
We believe in high-tech dentistry in a patient-friendly environment.
We make high quality dentistry affordable.
Take a few minutes to come up with one – it’s not easy!
Okay – you’re almost ready. Next time someone asks you “what do you do?” – fill in the blanks like this…
I’m a answer one at answer two. We’re an answer three practice and answer four!
Using some of the above examples, here is how it would sound.
Dreaded question: “What do you do?”
Your amazing response:
“I’m a dental practice administrator at Majestic Hills Dentistry. We are a cosmetically advanced practice and we make high quality dentistry affordable!”
If it fits the situation, add your location as well.
“I’m a dental assistant at Dr. Leonard Cohen’s office in Montreal. We’re a center-city practice and treating patients comfortably is our number one goal!”
So what’s your answer to the dreaded question? Take a few minutes now or at a team meeting and develop a great one. Feel free to send us your response.