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The Letter

By November 14, 2017 March 5th, 2019 Coaches Corner

Welcome back to Coaches Corner! We are happy to share our years of experience working with dental offices all across North America.

Today’s question comes from Dr. Alan Chilton of Memphis, TN

Dear Coaches,

I haven’t raised my fees in over three years and realize this is long overdue. But I don’t want to scare my patients and chase them away. Do you have suggestions for a letter I can send them that explains everything?

Thanks for you help.

Alan Chilton, D.D.S.
Memphis, TN


First of all, congratulations on the decision to raise your fees. It is one of the easiest ways to increase your revenue overnight, and three years is way too long to wait.

Here is our suggestion for a letter to send to your patients. Don’t do it. Did you hear that?


As far as we know, there is no legal or ethical reason to do this. And should you choose to notify everyone, it will cause more harm than good. When is the last time you got a notification from the grocery store that the price of a jar of mayonnaise is on the rise? An oil change at your car dealership? Has your physician announced that the fee for a colonoscopy is going up? (“Going up, my ass!!” “Yes, that is correct, sir.”)

Look. Your patients think your fees are too high anyway. When is the last time you presented a fee and the patient thanked you for providing such a bargain? It just doesn’t happen.

So please – give your fees (and yourself) a hefty raise. After three years you deserve it. After all, the price of everything else has gone up. No announcement is necessary. It is totally fine, and hardly anyone will notice.

Or, you could do this…..

Coach Rich
Coach Dave

Dr. David Madow and Dr. Richard Madow are actual dentists who have been helping dental offices become more successful for over 28 years. They are down to earth, real people who personally connect with their clients and are proud to call them friends. If you have a question for this column, please write to them at We are now offering a complimentary 30-minute coaching session! Please CLICK HERE to schedule yours. Doctors only please.


The Madow Brothers

Author The Madow Brothers

Event Coordinator at The Madow Group. Hope has broad experience in project planning and execution. Focus on problem solving and increasing efficiency in both large and small business environments. Direct experience with sales and marketing, team management and employee training.

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