We started with this one because this module alone will pay for the entire kit in 14 days or less! If you ever feel like you are on roller-skates all day but not enough cash is coming in, this is for you! In Module #1 you will learn:

• One simple thing to add to every patient exam (it will take 30 seconds or less) that can add more than $100,000 in treatment every year!

• What a famous company did to increase their sales by 27% in one year and how you can do the same. It’s simple, costs no money, and anyone can do it!

• The one thing every single practice can do today to increase cash flow tomorrow. It’s easy, but no one does it!!

• One stress-free five-minute phone call that puts increased cash on auto-pilot. Just sit back as the flow happens!!

• Many more simple and easy cash-flow solutions!

We all want more referrals in our practice, but let’s face it – advice like “starting today, ask every single patient to refer a friend or colleague” just doesn’t work. What if you knew ten proven ways to get more referrals into your practice without begging, pleading, or embarrassing yourself? In this module you will learn things like:

• How to easily become the “go-to” dentist in your community!

• What the “Golden Rule of Referrals” is and why it works every time!

• Give this away and watch new patients flood your practice!

• How to turn your “quiet vendors” into loud referral machines!

• Never “ask” for a referral again – simply do this and sit back!

• How you can have a team meeting, never discuss referrals, and still have new patients come in as a result. It’s crazy – and it works!

• Many more proven and easy referral secrets!

One of the most consistent things we see during in-office consults is an under-performing hygiene department. Dental hygiene is the backbone of every practice – why not make it more productive now? In this all-important module you will learn things like:

• How to turn any dental hygienist from the “cleaning lady” to a true periodontal therapist!

• A simple way to add $100,000 in production by turning on your “hygiene machine!”

• What the toothpaste companies have all wrong, and how you can use it to your advantage!

• How to approach the dreaded question – “My last dentist never told me I had gum disease,” or worse – “I was just here six months ago and you never told me this!” It will make you look like a genius, and make the patient run right to the appointment book!

• Why the happiest hygienists in town are also the most productive!

• Many more ways to rock your hygiene department!

We have NEVER done an in-office consult where the question didn’t come up – “How can we reduce our no-shows and cancellations?” In this module you will finally learn how that can become a reality. With the average dental appointment generating over $450.00, how many filled cancellations will it take to pay for this program? You do the math!!

• You can actually reduce cancellations and no shows by 90% using this simple three-step process!

• Why putting a patient on hold can actually stop them from canceling. CAUTION: This must be done correctly or it will backfire!

• The one simple phrase that needs to be put on your appointment card to stop no-shows and last minute cancellations!

• This appointment is the number one no-show in just about every practice – not any more!!

• Why patients really cancel or no-show, and what you can do about it!

• You work hard to fill that schedule – now keep it intact!!

Every month millions of potential new patients go to Google and other Internet sites to find their new dentist. Don’t you want them to find YOU? The best thing is, these techniques work 24 hours per day, 7 days per week – whether you are working in your practice, on vacation, or sitting at home in your underwear! Things like:

• Five million people per month go to Google when looking for a new dentist. Here’s how to get them to find your practice instead of the competition’s!

• The Internet listing service that your practice is on whether you know it or not! Here’s how to make sure good things are being said about you there!

• The simple five second trick to see if your dental website is any good. Why have a website if it is not bringing you tons of new patients?

• Why most dental websites are not working and how to fix yours!

• The three things every website needs. Ignore these at your own risk!

• The number one most crucial thing that potential new patients search for when looking for a new dentist. If you don’t know this, you simply will not be found!

• Why a “butt ugly” website can grow your practice more than a beautiful (and expensive!) one. This is scary!!

• Many more Internet secrets to grow your practice the easy way!

Wouldn’t life be easy if those crazy patients just said “yes” to all of their treatment recommendations? Well, a super-high treatment plan acceptance rate is finally within your grasp. The best news is, anyone can do it – without any fancy courses, new equipment, or confrontational techniques. In this all-important module you will learn things like:

• Stop “educating” your patients – tell them this and they will beg you for treatment!

• Don’t believe those high-priced fancy-schmancy case acceptance institutes – everything they say is wrong! Use these simple steps instead and get ready to appoint!

• Learn the easy, ninety-second, $20,000 non-confrontational treatment plan system – it will change your life!

• How to get patients to accept outside financing every time. Stop being a bank!

• Treatment planning acceptance starts with the exam – learn how to do it right!

• Why you should never ask a patient if they want to begin treatment – and what to do instead!

• The lesson from Nordstrom that will make you laugh – and then say “I finally get it!!!”

• Many more treatment plan acceptance tips and tricks!

Sometimes at a live event we will ask, “Are there any practices here that don’t want more new patients?” And not a single hand goes up. Why? We ALL want more new patients! They are the heart that make our practices beat! But you probably already know the same old b.s. that every so-called expert talks about. In this module you will learn some truly “Off The Wall” ideas for getting new patients – things you have never heard before and that no one else is doing. Best of all, they work! Things like:

• How to avoid having the “Four most dangerous words in dentistry” being said about you…and they are!

• You refer to specialists – here’s how to have them refer to you!!

• How to turn a simple business card into the ultimate referral machine!

• Put this in your reception area and get your entire community talking about your practice. This one is totally off-the-wall and it works!

• How you can easily get the owners of popular restaurants in your area to tell EVERY SINGLE CUSTOMER about your practice! They will gladly do this for you if you know how!

• A valuable lesson from the skateboarding punk rocker that will make your phone ring!

• How to make your team uniforms bring tons of new patients in!

• Many more strategies – and they are all “Off The Wall!”

Team meetings. We all know that we should have them – yet so many practices dread seeing them on the schedule. Either they are a waste of time or worse – they turn into finger-pointing bitch sessions! And then – we just stop having them. But research shows that the most successful practices have team meetings on a regular basis. So how can you…

• Never again say “What should we discuss at our meeting this week?” With M Power, every meeting is guaranteed to be productive!

• Transform your team meetings from bitch sessions to practice builders!

• Harness the best income producing ideas without using a consultant!

• Increase practice quality, productivity, efficiency and profitability… for free!

• Reach your practice goals faster and better – with less waste!

• A happy team means a happy practice – now you can make it happen!

• Every step to make your horrible team meetings into highly productive M Power meetings!!

Practically every single new patient appointment in your practice begins with a telephone call. When an office masters telephone techniques, their production automatically increases! It’s scary how many potential new patients are lost before they ever walk in the door. With this module, there will be no need to pay an “institute” tens of thousands of dollars or be humiliated by rigged “secret shopper calls.” Here’s what you will learn!

• The easy-to-implement telephone technique that will double, triple, or even quadruple your new patient flow. It doesn’t cost a dime!!

• The one, single, biggest and most costly (BY FAR!) mistake dental practices make when it comes to answering the telephone. It’s easy to remedy!

• Spend five seconds doing this and get those new patients to come in the door!

• Why 90% of your potential new patients are “lost and gone forever” – and how to prevent that from happening!

• Why you should never ask a patient if they want to make an appointment, and what to do instead!

• How to schedule a patient who calls but absolutely will not appoint. It’s miraculous!

• Many more ways to master “the most important instrument in your office!”

We hate it when patients ask those pesky questions (see below!). Why? Mainly because we don’t have great answers! But that’s about to change. Wouldn’t it be great if you could answer difficult questions in a way that not only makes the patient happy but causes them to run to the appointment book? You can when you know…

• Don’t just answer the most difficult questions – do it in a way that moves the patient towards treatment!

• How long will this crown last? Here’s the answer!

• Do you take my insurance? (You don’t.) Get the patient to come in anyway!

• Why are you fees so high? Here’s the answer to make them beg you to treat them!

• Why didn’t my last dentist tell me this? Never get caught in this trap again!

• Can you just accept my insurance as payment in full? Say this and out comes the checkbook!

• Can’t you just fill it? Can’t you just bill me? Can’t I just get a regular cleaning? All of the answers you need are finally here – and they get patients to say YES!!

Running late will cause you to lose many patients and anger the rest. That’s just one of the many efficiency issues tackled in this module! It’s time to cut the waste in your practice and never run late once and for all!! If you think it’s impossible, think again – because it’s easy when you know how!

• A simple technique that will help you to never run late and have your team give you a standing ovation!

• Your patients will leave you if you do this…but they will never tell you why! (We see it in over 85% of dental practices.)

• How to schedule “same day procedures” without running late!

• Why the country’s best run airline can make you much more efficient! Institute this rule and watch your practice “take off!”

• Cut the waste and stop running late – you can do it now!

• Many more tips and tricks to run an efficient practice!

Based on our visits to hundreds of practices we have identified ten simple things that every single practice can do (and needs to do!) right now to increase both production and practice satisfaction. Best of all, these things don’t involve purchasing any fancy equipment, taking expensive courses, or hiring a high-priced consultant. So just what are the ten things you need to know?

• Why “bad language” can be killing your practice. We’ve seen it in every single dental office!

• The number one (by far!) simplest, most basic things that most practices screw up 40% of the time. It’s extremely costly!

• Why emergency patients can be a huge practice builder, and why they usually aren’t. Don’t worry – it’s easy to change!

• Patients won’t buy from a “wishy-washy” doctor – so you need to make this simple change!

• Why the way they taught you to do this in dental school (and in most dental seminars) is dead wrong – it’s simple to fix!

• How to get rid of the “back vs. front” syndrome once and for all!!

• More great stuff that won’t cost a dime to implement!

It’s the reality of the Internet world – piss a patient off (even if it’s not your fault) and instead of telling a few friends they tell the entire world on an Internet rating site. The crazy thing is, whether they are accurate or not there is very little you can do about it! That’s why it’s best to take a proactive approach to these sites – and make sure you know how to use them to your advantage! In this absolutely crucial module you will learn:

• A sure-fire way to get more excellent reviews than you ever thought possible – it’s perfectly legal!

• Bad reviews happen. But don’t panic – use them in your favor!

• Why you shouldn’t ask patients to do a review in your office, and what to do instead!

• How to respond to a negative review and come out smelling like a rose!

• The (crazy!) problem with too many excellent reviews!

• Why Yelp hides many reviews, and how to get them not to hide your good ones!

• Many more tips and techniques to make you king or queen of the review sites!

It’s often said that communication skills are just as important as clinical skills. But when it comes to practice success – that’s not true. Communication skills are MUCH MORE important than clinical skills. Of course, without clinical excellence, any practice will fail. But without the best communication skills, you won’t have any patients to even treat! That’s why you need to know…

• Practice success is 90% communication – stack the odds in your favor!

• Finally hone perfect and consistent answers for every question your patients ask!

• Eliminate practice confusion once and for all!

• Simple techniques to ensure the “back” and the “front” finally get along!

• Patients who aren’t confused say “YES!” – this will guarantee it!!

• Many more great communication tips – they are worth their weight in gold!!

It’s amazing but true – even in the “electronic era,” direct mail is the simplest, most consistent and cost-effective form of marketing in dentistry. But only if you know how to do it correctly! This is not the time to be experimenting, or throwing things against the wall to see what sticks. When every penny counts, you need to know:

• An incredibly easy yet zero-confrontational way to get five new patients 72 hours after this “hits!”

• Why using a discounted offer is a bad idea, and what to do instead!

• Triple the power of every marketing piece without spending an extra dime!

• How to finally combat the fear of “what will my colleagues think?”

• A simple way to instantly “grab” new patients into your practice!

• Why patients may be calling your practice and not appointing – and how to solve that problem once and for all!!

• Direct mail isn’t dead – it’s more alive then ever, if you know this crucial secret!

• Many more tips to get new patients calling YOU!!

When it comes to dental marketing, Fred Joyal is in a league of his own! As the co-founder of 1-800-DENTIST he is probably responsible for more new patient appointments than anyone in dental history! So when Fred talks, we always listen! His bestselling book “Everything Is Marketing” is now in its fifth edition, and has been called a “must read” for anyone who hopes to grow their practice into the future.

This is not theoretical hogwash – this book is loaded with some of the best real-world practice building information we have ever seen!

VALUE $49.95

If you are not yet familiar with Dr. David Moffet, that has to change! This Australian dental whiz has created a system called “The Ultimate Patient Experience!” It is a huge hit in his native country and is about to take North America by storm! The “UPE” is his step-by-step system that has allowed him to work four days per week, vacation for 15 weeks per year, and ultimately sell his practice at a young age and purchase a beautiful farm in the Australian countryside! (Sounds like a rough life!) We both know David personally, and can vouch for the fact that he is the real deal!

In the “Ultimate Patient Experience Secrets” three audio CD program you will learn things like:

• How Dr. Moffet went from a failing student to selling his dental practice for $2.75 million!
• How to charge the highest fees possible – and have your patients thank you for it! (You will easily see that people are not nearly as fee sensitive as we think!)
• The “Cornerstone Concept” to making your patients happy. It’s simple, it works, and it is priceless! Happy patients pay, stay and refer!
• How to train patients to not just miss appointments, but show up early!
• Why anyone can convert a “phone call” into a high value patient using a trick hardly anyone knows about!

This is the exact same information Dr. Moffet used to grow his practice to over $3,000,000 in annual revenue and then sell it for a windfall!

VALUE: $97.00

This book could change your life and the life of those around you! When you make the choice to forget about everything you assumed to be true and are ready to finally become wealthy in dentistry, why do it the hard way? Dr. Mike Kessner has spent years researching the best ways to provide excellent patient care, reduce stress, and yes – make a ton of money while doing so! Reading about his “quantum leap” will show that you can do it too! This is one of our favorite dental books for good reason.

VALUE – $1,000,000…but it sells for $25.00!!

Fresh off winning the “Best New Speaker In Dentistry” title, Dr. Steve Katz is an up and coming force in dental practice improvement! His just published book, “They Didn’t Teach Us That In Dental School,” is rapidly becoming a best-seller. Why? Because it teaches, well – what they didn’t teach you in dental school!

Here are just a few of the things you will learn in these excerpts:

• The most important statistic in measuring the true success of your practice!
• How to get rid of the “we’ve always done it that way” syndrome and institute true change!
• The only way to truly begin elevating your practice!
• An incredibly important lesson: how to juggle work, family, friends, health and everything else that is important in life!
• What it really takes to be a leader!
• And so much more!!!

This is not just recommended reading – it’s required!

VALUE: $47.00