Why Twitter Matters to Dentists
Today people want to be able to learn a lot about a business before they walk in the door. And your dental office is no exception. Web sites give your prospective patients an immediate impression of your practice’s style and substance.
But now dental offices are beginning to dip their toes into the world of social media, figuring out whether they can “tweet” and “friend” their way to more patients and a healthier bottom line.
While the average dental office does not yet have a Facebook page, some very savvy docs have already taken the plunge and joined the tweeting community. (For the uninitiated, Twitter users post messages on a web account to a personally created network of “followers” in short bursts of 140 characters or less, and those followers can post — or “tweet” — right back.)
Twitter’s use as a marketing tool is more obvious than Facebook’s. No matter the content of tweets, they give followers a little reminder that the place exists, making it that much more likely that they’ll pick up the phone and make an appointment.
“It’s BRIGHTEN YOUR SMILE month! $25 OFF any tooth whitening procedure…,” tweeted a dentist just before 2 p.m. last Wednesday. “Saccharine Sodium which is generally used as a sweetening agent in toothpaste is 500 times sweeter than sugar,” was tweeted today by Dr. Mark Kleive in Minneapolis. He has close to 2500 followers!
Most dentist’s Twitter feeds include some valuable information plus the occasional coupon or special. But it’s important to mostly give information. That’s what gets you your “followers!” And the more followers you have, the more there will be to see it when you DO give yourself a plug! Only about 20% of your tweets should be self -promotional. A dental office that tweets well can establish its own local personality and give patients as well as prospective patients a way to feel personally connected to the doctor and team!
Also earlier today, Dr. Mehryar Ebrahimi of Los Angeles asked his Twitter followers to enter a contest to win a free electric toothbrush. Do you think that stirred up some interest and got him some patients? I’ll bet it did. There is a whole new world out there that simply cannot be ignored if you would like your practice to survive and thrive!
How do you as a dentist get started on Twitter? Well, first of all, before you start “tweeting,” you need to have your foundation in place. One very important thing is to make sure you have a great web site where all the basic information (location, hours, appointments, procedures, etc.) is easy to find and attractively laid out. Then, if you or someone in your office tweets, you should refer back to your site (at least some of the time).
If you are ready to “tweet,” or at least get going with social media marketing, we are going to be teaching all of this stuff at our two day social media marketing hands-on seminar in Baltimore on August 7-8! Come join us and leave being THE dentist in your area who is getting all of the new patients as well as keeping your current ones happy and connected with you! There has not been a marketing opportunity such as this with so much upside potential in the history of dentistry! The dentists that get in first are going to have a tremendous advantage over the ones that stand on the sidelines to “wait and see!” If you are even a little bit curious, please click HERE to discover how you can grow your practice like crazy through social media marketing!