Does Everyone Know You Are A Dentist?
Ask the expert marketers what the best return on investment is when it comes to increasing the visibility of your practice and grabbing more new patients. Many will say it is a well lit sign in front of your office, visible from the road and as large as legally possible. Great advice for sure, and the sign will be worth every penny.
Why? The answer is easy – visibility. Everyone who drives by will soon know there is a dentist there.
But there are some other things you should be doing that may increase your visibility even more and are completely FREE!!
Simply stated, every single person you come in contact with on a day to day basis needs to know that you are a dentist. Now that does NOT mean every single person that you see face to face, although that is important too. This is actually about circles much larger than that.
Think about this. How many emails do you send and receive all day? How many are “group” emails that are seen by many people? Probably hundreds. Do all of those people know you are a dentist? They should. It’s so easy. Simply make all of your emails have an automatic “signature.” You can set this up in whatever email program you are using in just a matter of minutes. The “Signature” is the line or lines that are automatically generated at the end of every email – and if yours doesn’t have your name (with degree or “Dr.”), office phone number, tag line (such as “Creating Smiles In Eastern Wisconsin Since 1984” or “General, Cosmetic and Implant Dentistry”) and website – you are simply missing thousands of opportunities each year.
Along the same lines, even though in this electronic age the printed word seems to be vanishing, there are still chances to let those in your community know that you are a dentist for free using good old paper and ink. Here’s an example. Let’s say that you have volunteered to be coach of the 8th Grade girl’s soccer team, and at the first practice all of the parents are given printouts with the names and phone numbers of the team members.
Do it on your office stationary! It’s a simple little thing, but now everyone on the team knows that Jenny’s Mom or Dad is a dentist! So what will they do at the next practice when they have a little dental question? They’ll give you a chance to say “You really should call the office so I can have a look!” Or they will know someone they trust and respect when the need for a new dentist arises.
Okay – one more simple one. Carry your business card everywhere and give it to everyone!! Make sure that every restaurant owner, dry cleaner, bank teller, gas station owner – every single person in your community who you do business with – knows that you are a dentist! After all, you are giving them business – the code of good will says that they will do the same for you! It’s so simple to do. And, as with the rest of these, it’s free!!
So sit back, relax, and get ready for your phone to ring. Oh – by the way – when your phone rings, it’s crucial to have the skills to convert that caller into a patient!! If you don’t, nothing else matters! So to be sure, check this out: http://bit.ly/2mtu95