Dental Tweeting and Orlando – What a Great Mix!
If you have been resisting Twitter up until now, perhaps you should give this a read!
You know, it’s only been months since Twitter has had an incredible surge in popularity. But right now you as a dentist have an amazing opportunity to use it to do some very skillful marketing of your own, and it’s limited only by your imagination. Don’t pass this up!
Let’s say you get a call from a patient, Mrs. Jones, who has to cancel her appointment at the last minute. Well, of course an opening in your schedule sends shivers up your spine. So imagine sending out a “tweet” to your followers that you have just had a “change in your schedule,” and you’ll include a coupon for 50% off future Teeth Whitening to the first caller that takes that spot! What do you think will happen?
Dr. Mehryar Ebrahimi of Los Angeles asked his Twitter followers to enter a contest to win a free electric toothbrush. Do you think that stirred up some interest and got him some patients? No question about it. There is a whole new world out there that simply cannot be ignored if you would like your practice to survive and thrive! And the dentists that take action now will be the true winners!
Twitter is kind of like a mass instant messaging program on steroids. Imagine sending a “text message,” but instead of it only going to one recipient, it goes to thousands of people that have chosen to “follow” you. Pretty powerful, huh? It’s true… information spreads like a virus on Twitter. But unfortunately only a small number of dentists have discovered it. Having a strong presence on social media sites is one of the most powerful things you can do for your dental practice at this very moment. If you are among the majority of the dentists that are suffering right now because you’re using the old standard methods of dental marketing (can you say “Yellow Pages?), then maybe it’s time for you to step out of the proverbial “box!” Come on, don’t be resistant to change. Embrace it and adapt to the trends. It’s fun!
It is actually very important for you to realize that your website alone has little effect when it comes to your marketing. Don’t rely solely on your website to get you any new patients walking through your practice doors. Take a second to think back as to how many new patients actually found you by “stumbling” upon your website. Probably very few if any at all. But now social media has the amazing power to direct people to your site.
The key to online marketing today is creating buzz and generating tons of traffic to your site, or even better, your dental blog. And fortunately Twitter has turned out to be an amazing way to do this.
What happens on Twitter is that people build relationships through communication. These days, in the technology and information age we live in, communication is king! And you can’t get communication with your Yellow Pages ad or with a coupon in the newspaper. Nor can you get it with TV and radio ads. When someone is looking for a dentist, they want to link a practice to a human being that they feel that they know, trust, and respect. Using Twitter in your dental marketing can help you do this.
By giving people a constant stream of updates about health issues or other useful and related topics, you are taking on the leader role in your local area. People want to be around the leader, not the follower. Sending tweets about what’s happening in your office and recent news can deepen the impact of your marketing. This can be good branding of your practice while giving people another outlet online to match your name, face, and practice in an incredibly natural, open, and trust-building way. Basically, they feel like they know you and understand your special dental expertise because you’re giving a constant stream of useful information about their health that hold interest for people.
When people in your area are looking for a dentist that they can trust, your name will come up first if you’ve tapped into the power of dental marketing with Twitter. In reality, Twitter is just blossoming to its potential at this very moment, and that means that when you start your dental marketing and blogging there now, there’s no telling how much success is in store.
As you know, the early bird catches the worm!
Is it about time you got started? Want to come to Orlando and have some fun with us while learning all this cool stuff? For more information about using Twitter, Facebook, YouTube, blogs, and much more to catapult your dental practice, please CLICK HERE!