Remember many years ago when Reader’s Digest published a scathing article on dentistry that got everyone in our profession running scared? Fortunately it all blew over in a few months and everything got back to normal.
These days things are a little more dicey. In the age of Internet and social media, articles can spread at a rapid clip and go “viral” – with a much longer shelf life due to comments, message boards, and the like. Something that really strikes the public’s fancy can be reposted and show up in Google searches for months or longer.
Recently, our friend Anastasia Turchetta, RDH discovered an article entitled “Secrets Your Dentist Doesn’t Want You To Know.” It was published on the AOL website “Daily Finance” and it is spreading rapidly. Unfortunately it is full of slanted opinions and inaccurate reporting.
Nevertheless, your patients will be reading it and possibly asking you some questions that you should be prepared to answer. Here is “Secret # 2.”
Secret #2: Your dentist may not have the latest technology.
Technology is an important part of today’s dentistry. Is your dentist current? Here are some questions to ask:
Digital x-ray: Dentists who do not have digital x-ray equipment are practicing in the dark ages. Digital x-rays use less radiation than film. They are easier to read and the ability to manipulate contrast makes diagnosis more accurate. This equipment is expensive. It costs $30,000-$50,000. You are worth it.
It went on to mention ultra-sonic cleaners and CEREC as signs that a dentist is up to date.
Fact? We’ll leave that up to you to decide.
But if you aren’t using digital x-rays, how will you explain that to your patients? We believe this technology is a no-brainer for every dental office! Digital x-rays save time, are more comfortable for the patient, are more accurate, provide a great electronic format for enlarging, e-mailing, and best of all, they give off much less radiation! Check out www.dexis.com to see some of the best units around right now.
If you want to read the entire article, “Secrets Your Dentist Doesn’t Want You To Know,” click here.
Certainly you don’t have to run and do everything this article mentioned for fear that a patient may bring these “secrets” up at their next appointment. But we want to let you know what your patients may be reading. After all, much of success is being prepared!
At The Madow Group, we are here to help you be more successful. Our latest program, “Profitable Scheduling” – can double the amount of new patients you are getting every single month without increasing any marketing expenses! Check it out here. And when patients – or potential patients ask – be prepared!