There is much excitement in the air over the new Apple iPad. And even though the unfortunate name makes it sound like a high tech feminine hygiene device, most people are predicting big things for this sleek new giant iPhone.
Sometimes it seems like Steve Jobs and his super-human crew at Apple can do no wrong. After all, the iPod is surely one of the coolest game-changing devices in the history of music and electronics. And the iPhone is pretty much in a league of its own.
But something we tend to forget is that Apple –yes, the great Apple – has had some major flops as well. Here are a few examples:
Power Mac G4 Cube
Sure it looked cool, but its tendency to overheat (and even catch fire) caused component breakdowns and very few sales.
This long-forgotten predecessor to the iPhone promised to be “The First Mobile Phone With iTunes.” It was so poorly engineered that Steve Jobs couldn’t even get it to work during the launch announcement.
Great idea – but it has been so slow in taking off that in three years Apple has not produced any software updates. Most are predicting it will quietly go away.
iPod Nano, Third Generation
Nothing like taking a great thing and making it worse. This device was so clunky and ugly it was immediately dubbed the “Fat Nano.” It went away as quickly as it appeared as Apple reverted to a redesign of the original.
Mac Book Air
It’s really cool, but overpriced and underpowered. Still for sale, but it seems like there is no reason to purchase this device over a 13” MacBook Pro.
So what’s the point? Even an incredibly successful product and marketing machine like Apple has its share of failures. The same will be true with your dental practice marketing – and even procedure mix. Don’t get discouraged if you try something new and it doesn’t work. Tweak, brainstorm, and try again.
And always remember that the iPod, iMac, iPhone and many more landmark items came after huge flops. Things that don’t make it are just stepping stones on the path to success.
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