Why you won’t join the AAFD. What the heck is the AAFD?

Last week we got an email from a dental organization called the AAFD. (It actually was called a different four letters, but we changed them slightly to be nice.)

We didn’t join the AAFD. You didn’t join the AAFD. Why not?

They were offering great pricing with a large discount. They sent a nice email explaining all of the excellent benefits AAFD members receive. They told us the AAFD was packed with leaders, innovators, and friends.  So what went wrong?

They never bothered to tell us what the hell the AAFD is!!
What are we supposed to do? Make up our own meaning? The American Academy of Fertile Dentists? Already Aging Frail Dentists? Albanian Association of Future Dictators? Antique Alcoholic Fiduciary Democracy? We just don’t know.

This frequently happens when you are so close to something or so wrapped up in something you overlook the fact that outsiders (in this case, non-members) have no idea what you are talking about.

Of course members and administrators of the AAFD know what it stands for. They live it. They love it. They inhale it. But the folks they are trying to appeal to have no idea what they are talking about.

So learn this and learn it well.

You should NEVER assume people (and this means your patients) know ANYTHING!

They don’t know what their insurance covers. They don’t know that treatment needs to be paid for at time of service. They don’t know what “crown” or “periodontal” means. And they certainly don’t know what “you have a five millimeter pocket on the distal of tooth # 30” means! (Yes – we heard a dentist say that to a patient once.)

So don’t be like the Academy of Assuming Friggin’ Dentists. Because surely you know what happens when you assume.